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Daniela Kueffer Patterson
lic. oec. HSG
Group Director, LPK Beauty(The company name is only visible to registered members)
- 45202 Cincinnati
- United States
Personal information
- Haves
- 17+ years of international work experience in Brand Consulting, Product and Brand Innovation, Brand Management and Brand Design in the toy-, beverage- and beauty-industry for world class brands such as LEGO, Coca-Cola, Olay, Herbal Essences and Rejoice (P&G) - across markets and cultures. Expertise in the area of brand & marketing strategy and innovation that led to new development of brands, products, marketing strategies and packaging innovation, moving Brands from shelf commodities to creators of consumer experiences, building and adding significantly to brand equity and revenue. Expertise developing advanced strategic and creative processes for product and brand innovation and brand design. Experienced in new business development, international business management and integration. Market knowledge in China, Singapore, Japan, Europe, North and South America, Russia.
- Organizations
- University of St. Gallen, Alumni
Professional experience
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- to present
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(Only visible for registered members)
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Industry: Consulting, Brand Consulting, Marketing Consulting, Brand Identity, Brand Design,
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Industry: Consumer Goods
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Global Consumer Marketing Manager, Strategic Innovation, Corporate Marketing
Industry: Consumer Goods
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Teamleader, Consumer Marketing
Industry: Consumer Goods
- Employment status
- Executive
Educational background
- Nov 1987 - Sep 1992
- University of St.Gallen, Switzerland lic. oec. HSG
- Languages
- English (Fluent), German (First language), French (Basic knowledge)
Contact details
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- Birth/Maiden name
- Kueffer
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