Prof. Diana DERVAL

MBA

President, Research Director and Author

(The company name is only visible to registered members)

1015CS Amsterdam
Netherlands

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Personal information

Wants

Business Opportunities, Experience Sharing
Haves

Expertise in Consumer Perception and Behavior, Neuromarketing, Research, Innovation, New Product Development, R&D, Sensory Profiling
Interests

Bass Guitar, Karate
Organizations

ADETEM, Fing, EuropeanPWN, ESSEC Alumni, CFCI-NL, DWC, RKC
Groups

Professional experience

to present

President, Research Director and Author

(The company name is only visible to registered members)

Industry: Market Research, Neuroendocrinology, Neuromarketing, Wait Marketing, Hormonal Fingerprint, Hormonal Quotient TM, New Product Development, Innovation, Positioning, Consumer Behavior
to present

Adjunct Professor of Marketing

University of Wales MBA/Robert Kennedy College, http://www.college.ch

Industry: Education
Marketing Manager & Business Development, Europe

ViaMichelin (Michelin Group), http://www.viamichelin.com

Industry:
Business Intelligence Manager

TF1 (French TV), http://www.tf1.fr

Industry:
Marketing Project Leader

Système U (Retail), http://www.systemeu.fr/

Industry:
Project Leader

ALD Automotive (Fleet Management), http://www.ald-automotive.com

Industry:
Research Program Manager

TomTom, http://www.tomtom.com

Industry:

Employment status

Entrepreneur

Educational background

Executive MBA ESSEC-Mannheim

Languages

German, English, French, Dutch

About me

Diana Derval is President and Research Director of DervalResearch. Visionary researcher, inventor of the Hormonal Quotient TM (HQ), member of the Society for Behavioral Neuroendocrinology, Chair of the Board of Directors of the Better Immune System Foundation, and author regularly featured in the media, Diana Derval turns fascinating neuroscientific breakthroughs into powerful business frameworks to identify, understand, and predict human traits, motivations, and behavior. She has accelerated the development of Fortune 500 firms including TomTom, Michelin, HP, Philips, Sara Lee, and Danone. Diana Derval is Adjunct Professor of Marketing and Innovation at the Robert Kennedy College, and teaches Sensory Science at ESSEC Paris-Singapore Business School and at the University Leonard de Vinci. Over 10,000 professionals have enjoyed her inspirational lectures and workshops from Chicago to Shanghai.

Finalist of the Berry-AMA Prize for Best Marketing Book of 2011 with The Right Sensory Mix: Targeting Consumer Product Development Scientifically, 2010, Springer

http://tinyurl.com/TheRightSensoryMix

About DervalResearch

DervalResearch is the worldwide leading research firm in behavioral neuroendocrinology applied to product development. With powerful models like the Hormonal Quotient (HQ), our team of scientists help firms predict consumers' needs and product preferences, deliver the right sensory mix, and increase the innovation hit rate. Solutions include Consumer Endocrinography TM, and Sensory GeoMaps TM. For more information, please visit

http://www.derval-research.com

Contacts

Emmanuelle Simon, Denis Waechter, Sven Dey, Dr. Stephan Eichhorn

(More contacts may only be viewed by registered member)