Prof. Diana DERVAL

Prof. Diana Derval, MBA, inventor and guru of wait marketing, has gained a 360° marketing expertise from 15 years working with leading brands, marketing agencies and media.

Author of the book Wait Marketing, sold worldwide and translated in many languages, Diana Derval has initiated the Wait Marketing Research Centre - a must have tool in order to communicate at the right moment at the right place - which offers exclusive data on customers’ waiting behavior gathered in Europe, Africa, Asia and North America. Find more on www.wait-marketing.com

Founder and President of the marketing research firm DervalResearch, Diana Derval helps companies define and implement winning sales and marketing strategies. With her marketing vision and technological background, Diana Derval accelerated the development of innovative firms like TomTom, Michelin and HP.

Diana Derval holds a Masters in marketing and an Executive MBA from ESSEC Business School and is Professor of Marketing at the University of Wales MBA/Robert Kennedy College. She gives inspirational lectures and workshops for sales and marketing professionals from San Francisco to Dubai.

About DervalResearch.
DervalResearch, with a strong focus on new product development and commercialization , is the marketing research firm for innovative and fast-growing companies.
Operating worldwide from Amsterdam, Netherlands, the firm founded in 2006 by Diana Derval - MBA, professor of marketing, inventor and author of the book "Wait Marketing" - identifies and turns the latest market trends, such as 'wait marketing', into easy-to-implement best practice.
DervalResearch helps general managers, marketers and entrepreneurs build winning sales and marketing strategies. Solutions include product and technology roadmaps, customer insight and use cases, marketing and business plans, as well as workshops and seminars. For more information, please visit www.derval-research.com