Elke Speliopoulos

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Elke Speliopoulos

MAR, Summa cum Laude

Managing Director

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Personal information

  • Groups

Professional experience

  • Oct 2011 - present

    (8 months)

  • Jun 2010 - present

    (2 years)

  • Sep 1997 - Jan 2009

    (11 years, 5 months)

  • 1995 - 1997
  • 1994 - 1995
  • Employment status
    Executive

Educational background

  • Aug 2008 - May 2010
  • Sep 1991 - May 1994

Contact details

About me

BI-LINGUAL GLOBALLY EXPERIENCED SENIOR PRODUCT MARKETING MANAGER

Program and Product Strategy & Messaging, Rollout, Communication & Management

Highly accomplished executive with a proven track record of innovation and success. Strength in creating vision and messaging, identifying opportunities, and delivering results within competitive markets.

Hands-on leader known for building high-performing teams and strong alliances across the organization thereby ensuring world-class results. Strategic thinker and enabler exhibiting high level of business ethics and performance standards.

Verifiable track record of increasing market share, revenue growth, adoption and customer references through savvy product release, communication, marketing, and management strategies.

Exceptional presentation, communication, negotiation and relationship building skills. Strength in building synergy between teams, partners and customers to support strategic business objectives and enhance organizational efficiency.

CORE COMPETENCIES
• Entrepreneurially evaluating and anticipating business and market needs, trends and  impacts
• Defining and driving the appropriate and on-time launch of new products, technologies, services and programs
• Designing and delivering messages to customers, partners, industry experts and analysts, and field organizations
• Proven ability to react quickly and efficiently to ever-changing environments across all phases of product life cycle
• Managing and mentoring high-performance teams across global locations
• Dual Citizenship - U.S. and Germany; Fluent in English and German, Basics in Spanish and French.
 
PROFESSIONAL EXPERIENCE
 
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MANAGING DIRECTOR (2011 to Present) – TANGENTUR
Launched consulting business for nonprofit organizations and small businesses to provide insight and guidance into management topics in mission-critical areas.
• Aiding and assisting organizations and businesses with general management, leadership, program management, marketing & communication, executive reporting, social media, product management & marketing, strategic new product introduction, community building, press and analyst relationships, and workplace diversity.
• Providing needed resources for such building blocks as IT support, web design and grant writing.

DIRECTOR OF MARKET READINESS (2010 to 2011) – BENTLEY SYSTEMS, INC.
Using exceptional interpersonal skills and proactive leadership, led virtual teams spanning multiple LOBs into market readiness by streamlining and accelerating product and campaign launches, directly reporting to CMO.
• Drove product and campaign launches in complex engineering software environment in this central role by successfully guiding offerings teams and involved LOBs through vision crafting, positioning and messaging, planning, and execution, resulting in over ten successful launches in first year.
• Developed marketing programs and calendar and articulated product messaging for the launches of new Bentley products and solutions.
• Devised Social Media Marketing strategy, resulting in Bentley Systems winning “Hammer” award for social media.
• Leveraged SEO and SEM strategies to enhance discovery and impact of information and offers of Bentley.com.
• Accelerated business development in partnership with Microsoft as one of Microsoft’s top 30 partners through joint business planning and a new Bentley partner page.
• Liaised with global Regional Sales and Channel Partner organization to ensure flawless execution and rollout.
• Delivered comprehensive and timely reporting to Executive Management and leadership team on status of product and solution launches.
• Created online tools using SharePoint, InfoPath, Access and SharePoint Designer to provide “single source of truth” to Marketing, Sales and Development organizations.

SENIOR CONSULTANT (2009 to PRESENT) – JCBDE
Provided start-up business consulting for foreign software companies launching into US market.
• Identified market opportunities and prepared market entry recommendations for customers.
• Developed business strategy jointly with customers, providing US business expertise to accelerate market entry.
• Designed web pages and marketing material and provided event support, enabling companies to enter US market.
• Managed marketing calendar for European business partners’ tactics and offer, as well as events.
• Delivered webinars and supplied post-event support through relevant follow-up, including e-mail campaigns.
 
SAP LABS / SAP AMERICA / SAP PORTALS / SAP AG, 1997 TO 2009
Built an impressive record of achievements and advancements for this global software company. Rated as a consistent top performer and chosen for new key initiatives based on consistent contributions in establishing credibility and confidence throughout an organization in regards to production direction, marketing, introduction and adoption.
* Led the delivery of 3 new midmarket solutions and grew collaborative partner (SI) revenue by 80% within one year.
* Drove the on-time global product launch of SAP CRM on-demand solution based on new SaaS business model.
* Spearheaded the launch of SAP Enterprise Portal Interest Group within Americas’ SAP User Group (ASUG), providing a means to highlight product features to members and ensure continuous alignment with customers’ needs.
* Recipient of SAP Short-Term Award for Passion for establishing and leading research and investigative committee to understand and articulate the impact of gender diversity on the SAP organization, both culturally and monetarily. Organized, evangelized, coordinated, and proposed recommendation to executive board, resulting in the establishment of dedicated Global Diversity Officer role.
 
GLOBAL HEAD OF MIDMARKET PROGRAM & PARTNER ECOSYSTEM (2007 TO 2009)
INDUSTRY SOLUTION MANAGEMENT TRADING INDUSTRIES – SAP LABS, LLC.
Advanced as Global Head of Midmarket Program and Partner Ecosystem to enable competitive business growth.
Drive the evaluation, definition and introduction of strategies, solutions and best practices to increase capability and enable accelerated business and market growth across retail and wholesale segments. Oversee director-level team members in aligning Midmarket solutions with business needs and price points; leading industry readiness of direct and indirect channels; building a powerful and successful network of Value-Added Resellers (VARs); and establishing and expanding relationships with Solution Integrators (SIs) and Independent Solution Vendors (ISVs).
SELECTED ACCOMPLISHMENTS:
* Introduced, advocated, and engaged partners in contributing to the delivery SAP Business All-in-One platform, providing 3 new midmarket solutions to meet evolving client needs.
* Collaborated with VARs to deliver 18 midmarket solutions globally, exceeding ISV goals of 30% YOY within first 9 months.
* Drove the growth of the partner ecosystem by 100% in key market and facilitated the integration of 4 partners into new countries within 1st year.
 
SENIOR DIRECTOR OF OPERATIONS (2007)
INDUSTRY SOLUTION MANAGEMENT TRADING INDUSTRIES – SAP LABS, LLC.
Recruited as Interim Senior Director to drive increased transparency, operational efficiency, and accountability across industry solutions management organization to achieve business results.
Conducted a complete evaluation of existing procedures and standards; defined and implemented new governance process and business planning framework; tracked and increased visibility of revenue, budgets, and customers; and provided advanced analytics to management to improve decision-making. Directed team of 7.
SELECTED ACCOMPLISHMENTS:
* Built a governance model for entire Trading Industry Program (TIP), completely streamlining and optimizing organizational interaction with key constituents. Established and led Community Managers in implementing an industry portal, providing team members with a centralized means to access pertinent information.
* Collaborated with development organization to create budget for 168-person organization to support funding. Prepared information for 2 quarterly business reviews and one supervisory board presentation; and decision support for 6 monthly global Decision Board meetings.
 
GLOBAL NEW PRODUCT INTRODUCTION PROGRAM LEAD (2005 TO 2006)
SAP CRM ON-DEMAND, PRODUCT & SERVICE INTRODUCTION – SAP AMERICA, INC.
Chosen to newly established Product Introduction group and given full responsibility for defining, coordinating and driving strategies to launch SAP CRM on-demand, one of 4 strategic topics selected by the SAP Executive Board and organization’s 1st SaaS hosted solution into the marketplace.
Full leadership and accountability for program worldwide to ensure alignment and success across all regions. Collaborated with key stakeholders to develop new business and expand product line. Directed virtual cross-functional global team of 25 in planning and ensuring the appropriate creation of pricing, marketing, field readiness, compensation, and product pilot strategies. Negotiation of conditions and terms with lines of business; facilitated the capture of early adopters to increase references; ensured the robustness of product and establishment of effective product support services; and enabled the readiness of sales, services and support organizations to maximize mass adoption.
SELECTED ACCOMPLISHMENTS:
* Orchestrated the successful and on-time launch of new SAP CRM on-demand solution with a new revenue recognition model and SaaS technology to 10 countries throughout Europe and United States.
* Recognized for ability to quickly assemble and create synergy across key stakeholders from disparate organizations to support New Product Introduction (NPI) processes and strategy.
 
DIRECTOR OF PRODUCT MANAGEMENT (2001 TO 2005)
PORTAL SOLUTIONS – SAP PORTALS, INC. / SAP LABS, LLC.
Selected to new role following merger to define and execute go-to-market strategies for SAP Enterprise Portal, a new layer of the SAP NetWeaver technology platform and maximize overall adoption.
Established and enhanced relationships with customers, field organizations, partners, and development team to actively identify needs and resolve critical issues. Drove the capture of feedback on product requirements, usability and implementation challenges; and oversaw the integration of new functionality into product releases. Created and implemented comprehensive rollout strategies incorporating marketing events, field release programs, and stakeholder and analyst presentations. SAP Enterprise Portal liaison to leadership team; and point of contact with SAP Americas Organization for all portal-related issues.
SELECTED ACCOMPLISHMENTS:
* Spearheaded the launch of the SAP Enterprise Portal ASUG Group (America’s SAP User Group) to educate members on new product and to ensure product meets evolving business and market needs.
* Initiated Waltz-to-Walldorf Program, providing an effective means to allow customers to interface with development organization and discuss critical features and problems.
* Established rollout out strategy and channels to disseminate product information to field organization and customers; and framework to capture key product requirements for new releases.
* Member of the Product Definition Task Force credited with proactively driving SAP America’s field requirements.
* Invited speaker at 10 ASUG and SAPPHIRE events communicating effectiveness of new portal.
 
DIRECTOR OF PRODUCT MANAGEMENT (2000 TO 2001)
STRATEGIC INITIATIVES, MYSAP WORKPLACE – SAP AMERICA, INC.
Promoted 2 levels to oversee the accelerated adoption of mySAP Workplace solution and launch of its next generation.
Responsibility for accelerating the adoption of mySAP Workplace enterprise portal solution in the Americas. Directed team of 5 Product Managers in introducing, educating and guiding the rollout of new my SAP Workplace portal solution. Planned and coordinated all aspects of marketing events and internal communication strategies to enhance awareness of new product across large customer base and field organization.
SELECTED ACCOMPLISHMENTS:
* Oversaw the successful integration, rollout and communication of mySAP Workplace portal solution into the marketplace, allowing a role-based access to mission-critical information.
 
PRODUCT MANAGER – MYSAP WORKPLACE (2000)
PRODUCT REQUIREMENT PLANNING CONSULTANT (1999) - SAP AMERICA, INC.
Chosen to newly established role to oversee the integration of requirements captured from field into SAP basis technology platform to enhance customer satisfaction. Proposed and led efforts to rollout mySAP Workplace.
Liaised between customers, solutions engineers and development teams to define, document and deliver new functionality into platform. Educated internal consulting group and America’s SAP User Groups (ASUG) on new enhancements and tools introduced into base platform.
SELECTED ACCOMPLISHMENTS:
* Pivotal role in facilitating the rollout of mySAP Workplace allowing users access to role-relevant data.
* Main interface between ASUG Business Process Group and SAP; attended and presented at 3 ASUG conferences.
* Designed and delivered workshops to more than 100 solutions engineers on new basis technology features.
 
PRODUCT MANAGEMENT, BUSINESS PROCESS TECHNOLOGY (1997) – SAP, AG
Recruited to educate customers and solutions engineers on advanced features and tools within basis technology platform.
Created visual presentations of R/3 functionality to highlight capability. Designed and delivered presentations to customers; and taught workshops for solutions engineers in Germany and United States. Rolled-in customer and field requirements.
SELECTED ACCOMPLISHMENTS:
* Contributed to rolling out MS Exchange Connector and SAP Business Workflow, positioning SAP as the pioneer in integrating technology with business processes for SAP R/3 basis technology.
 

** Additional experience as ERP Consultant / Network Administrator for Ordat GmbH & Co. KG; and Programmer, Help Desk for AIPSO **
 

 
EDUCATION & CREDENTIALS
 
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MASTER OF ARTS IN RELIGION DEGREE IN BIBLICAL STUDIES
LIBERTY UNIVERSITY – Lynchburg, VA (2010)
Summa cum Laude

BACHELOR OF SCIENCE DEGREE IN HEALTH SERVICES ADMINISTRATION
PROVIDENCE COLLEGE – PROVIDENCE, RI (1994)
Summa cum Laude 
Highest Honor in Field of Study; Ranked as #1 within Class; Member, Alpha Sigma Lamba National Honor Society
 
GERMAN ABITUR
LIEBIGSCHULE – GIESSEN, GERMAN



 

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