Farrukh 'Naeem Group moderator

Post Graduate in Marketing Management

Advertising Copywriter in UAE, Journalist, Advertising Blogger

Company:
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Abu Dhabi, United Arab Emirates

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Personal information

Wants

* SEO analysis and consultation to help businesses get more traffic online * Google Adwords setup and management to get higher CTRs at lower bid prices * Competitive analysis of online competitors who rank above higher and strategies to rise above the competition in search engine listings as well as online exposure * Online content, copywriting, user-friendliness analysis * Digital marketing media spend consultation on which places are the best to invst your online budget in for higher and better quality traffic * Projects that require copywriting and creative direction for press and TV and radio and online and direct mail * Projects that require brand positioning consultancy * Projects that require online content management and marketing initiatives * Journalism assignments from reporting to features * Creative online partnerships for projects across the globe

Haves

Around 10 years of solid copywriting experience as an advertising copywriter and content editor for global brands and in leading advertising agencies in Asia and the Middle East, creative direction skills to launch strategic corporate communication, journalism experience in telecom, media, advertising, marketing, IT, CRM, travel, education and more, expertise in writing and conceptualising communication campaigns for TV, radio, press, magazines, outdoor, direct marketing and the internet. Also, a journalist, reporter and researcher.

Interests

Travel, networking, blogging, communication, computers, documentaries, community service, poetry, spirituality, interfaith and intercultural bridge-building, world peace, cartoons and strong black coffee

Organizations

* Co-founder of Creative Majlis - a global network of creative professionals volunteering their skills for social causes * Co-Moderator of Freelancers in the UAE Group * Co-Moderator of Gulf Marketing Circle * Dubai Chapter Coordinator of Caferati - a writer's forum with more than 2, 500 members worldwide * Member of Dubai Writers Group * Member of International Literary Society of Dubai

Professional experience

May 2009 - present

(7 months)

Advertising Copywriter in UAE, Journalist, Advertising Blogger

(The company name is only visible to registered members)

Industry: Marketing & Advertising, Advertising, Marketing, Media, Journalism, Publishing, Blogging, Online Marketing, Direct Marketing

Worked for some of the hottest agencies including Wunderman under the Y&R banner

Industry:

Status

Employee

Educational background

University/College

* National Institute of Advertising (PGD in Advertising Management)

* AMU (B.Com Hons)

Languages

English

About me

Farrukh Naeem is an advertising copywriter and journalist. He has worked as a copywriter for advertising agencies in Asia and the Middle East, a senior creative at TBWA, Wunderman under the Y&R banner, and as a TV commercial scriptwriter.

Farrukh is also a journalist and a popular online commentator on advertising, marketing and creativity in the UAE and Middle East and author of a popular ad blog Copywriter in UAE at

http://www.copywriterjournalist.com.

Global client portfolio
In his 10 years of creative copywriting experience, Farrukh has worked on some of the hottest brands in the world, including:

* Hewlett-Packard
* Microsoft
* Compaq
* Thomas Cook
* Honda
* Millennium Hotels
* Sheraton Hotels
* LG
* Philips
* Jacuzzi
* Rodeo Drive
* Carrera
* UNFPA
and more...

Multiple media expertise
Farrukh's copywriting exploits include a wide range of media: from press and magazine ads to TV commercials and radio spots; from direct mailers to press releases; from corporate brochures to online catalogues.

Journalism credentials
As a journalist, Farrukh has covered a wide range of industries including telecom, cosmetics, health, transport, internet, education, finance, and more.

In the news
Farrukh's views and reports related to advertising, marketing, and creativity initiatives have been cited and/or featured across TV, radio, press and online publications regionally and internationally, including:
IN TV, 101.6 City FM, Campaign, Gulf Marketing Review, Gulf News, Emirates Today, Emirates Evening Post, Zawya.com, Guardian UK and many other offline and online publications.

When I was young...
* Represented advertising agency at Cannes Young Creatives Awards

You are most welcome to contact Farrukh at farrukh_copywriter(at)yahoo.com or get in touch with him on +971 50 7151722.

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