Fredrik Sidfalk

Dear Reader,

Apparently you already know my name, that's probably why you started to read my profile. I guess you want to know a little bit about me...

Who am I? I am 36 years old and have recently become a proud dad, thus focusing on parenting for the time being :)

Since the age of 18 I have more or less worked in companies that I myself have started in one way or the other. 

Back in the beginning of the 90's I was involved in various Internet Consulting Companies. 

One of the projects (MusicZone) was merged with what was about to be Boxman (at the time on of the largest Scandinavian online music and video e-tailers.

After leaving Boxman I started deo.com together with two friends. deo.com can be described as ITunes but way to early.

Tired of the music industry me and the other two co-founders of deo started an online gaming company called Betsson.

I left Betsson in the end of 2006 and had vacation for a year. Didn't have any plans of getting back in the gaming industry but after the vacation I felt that there still was much to be done within the gaming industry so I started Mr Green (mrgreen.com) with two childhood-friends, Henrik Bergquist (also co-founder of deo.com and Betsson) and Mikael Pawlo. Mikael was appointed MD and myself and Henrik were (and still are) active owners. 

However, last few years I have been more and more interested in health and in environmental questions. Now days I always try to eat organic food and recently I have started to cut back on meat. I stopped with diary products some years ago and my latest domestic project is still get rid of all plastic items in the kitchen (and soon in the house).