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Personal information
- Wants
- - Clients interested in conducting full service research across the globe - Those looking for a reliable Market Researcher to conduct data collection in India and via CATI in English markets - Clients interested in using call center services like tele-marketing, tele-sales, lead generation etc.
- Haves
- Focus Services in a full-service Marketing Research and Support firm with offices in Bangalore (India) and Manila (Philippines). We offer: *Marketing Research Research Capabilities - Wide range of studies handled that include: Public opinion polling, brand/product perception studies, Advertising testing, concept testing, brand naming, mystery shopping etc. - Network of researchers available to tap, subject matter/domain experts available Data Collection - Face to Face - Telephone/CATI: CATI centers in India and Philippines for English and foreign language interviewing - Online: WW network of online panels - Research data verification service * Go-To-Market Services Tele-marketing - Awareness creation programs, voice-mail blasts - Win Back Programs (Helping to preserve your customer base) - Tele-Sales - Warm Calling (Up-Sell to your customer base) - Cold Calling (New Customer Acquisition and Company Branding) - Lead generation/qualification - Appointment Setting (Allowing your company to optimize its current sales force and solutions specialists’ efforts) - Foreign Language Translation - From any language to any language
- Groups
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Professional experience
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- to present
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(Only visible for registered members)
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Apr 2010
- present
(2 years, 2 months)
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Industry: Market Research
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Apr 2010
- present
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Oct 2009
- Apr 2010
(7 months)
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Industry: Market Research
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Oct 2009
- Apr 2010
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Jun 2008
- Aug 2009
(1 year, 3 months)
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Industry: Market Research
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Jun 2008
- Aug 2009
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Jul 2005
- May 2008
(2 years, 11 months)
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Markelytics Solutions India Pvt. Ltd.
Industry: Market Research
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Jul 2005
- May 2008
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Sep 2003
- Jul 2005
(1 year, 11 months)
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Industry: Market Research
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Sep 2003
- Jul 2005
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Nov 2002
- Sep 2003
(11 months)
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Industry: Market Research
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Nov 2002
- Sep 2003
- Employment status
- Employee
Educational background
- Jun 2000 - Apr 2002
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PSG Institute of Management (PSG College of Technology)
International Marketing & Finance, Masters Program in International Business
- Jul 1996 - Apr 1999
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Bachelors in Commerce
Marketing, B.Com
- Languages
- English
About me
Goutam is an entrepreneur and is currently a part of 3 organizations.
He has over 9 years of experience in full service marketing research as
well as off-shoring/outsourcing. He has considerable experience handling
variety of studies that include market sizing & estimation, brand
awareness & assessment, brand equity, usage & attitude,
communication effectiveness, concept tests, naming & package
evaluation, design evaluation and customer satisfaction.
Goutam has held leadership positions in leading research companies such
as IDC, Cross-Tab & Hansa Research. He has advised both end-clients
like Microsoft, IBM, SAP, HP, Citibank, SABMiller, Reliance as well as
market research agencies on off-shoring/outsourcing research processes.
Currently Goutam runs his own company - Focus Services - which focuses
on Marketing Research and has specialized divisions that handle Ethnic
Marketing Services for clients that aim at targeting ethnic communities
in western markets. His company also has a wide network of call center
partners across the globe that help companies implement their ethic
marketing strategies to increase consumer engagement.
Goutam holds a Masters degree in International Business and a Bachelors degree in Commerce.
Specialties
All types of marketing research - both qualitative and quantitative, Developing product, brand & value propositions, public/political opinion polling, social media/web 2.0 research, developing marketing and product strategies, setting-up, training & running call centers to action go-to-market strategies for ethnic communities etc.
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Contacts
RAKESH PABBI, Greg Reynolds, Cezar MAROTI, Roberto Cappuccio(More contacts may only be viewed by registered member)