Dr. Hendrik Harren

Applies cutting-edge data science technology to a range of business opportunities – Performance transparency, customer acquisition, prediction models, autonomous decision making, process automation. Develops customer specific software and launches data platforms as standalone businesses. Develops data business models. Enables actions from insights.

Took over operations, strategy and finance of the mobile advertising network (staff of 80 with offices in Berlin, San Francisco and Seoul). Established lifetime value based advertising and retargeting. Doubled the team and quadrupled revenues. Installed data intelligence system. Developed demand side platform (DSP) strategy (executed 2016).

Built the start-up incubator Rocket Internet in Sub-Saharan Africa. Identified business opportunities across Africa and founded 6 e-commerce businesses in South Africa, Nigeria, and Kenya. Hired 200+ employees (management & functional experts). Interim management for several large ventures. Pushed performance of established businesses. Selected ventures: Zalora South East Asia (Interim Managing Director), HelloFood Kenia (Founder & CEO), Jumia Africa (Founder & CEO)

Fashion online retailer | Took over running operations (75 staff). Increased outbound capacity by 300% without additional headcount. Redid warehouse layout. Planned and bought racking system (40% cost reduction). Introduced IT operations management system.

Multi-purpose online retailer | Founded Africa’s fastest growing online store as first Rocket venture in Nigeria. Launched after 4 weeks. Achieved $30k/day sales 3 weeks later. Defined organization and hired 100+ staff. Presented to investors resulting in 8-digit-dollar funding. Hired a high performing local team. Developed the business plan. Established supplier relationships with all mayor distributors and service providers in Nigeria and important internationals. Built own delivery fleet.

Consulted the Siemens top management on strategic, organizational and operational topics (10+ projects). Managed local project teams in China, India, Finland, England, and USA (took project manager responsibility after 1,5 years). Supported consultants’ development. Recruited 200+ staff. Selected for Siemens top talent program.

Management of multiple business models - Agent based simulations

Finance, Marketing

Electrical Engineering, Finance, Marketing