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Hing Nan Cheng

B. EEE

CEO / MD

(The company name is only visible to registered members)

569060 Singapore
Singapore

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Personal information

Wants

Seeking a challenging and rewarding role providing an opportunity to utilize a wealth of expertise and experience. To contribute to profitable revenue growth and increase market share by developing selected markets.
Haves

Strategic leader with 21 years of business experience in Semiconductor, Design and Services industries, with proven track record assisting NA MNCs to open up Asia Pacific markets, especially in China. ______________________________________________________ Has worked in Xilinx, IBM Technology Group and Apple Computer in Sales, Business Development, Marketing, Product Development, Procurement, Manufacturing and Operation, of which 9 years at senior management level. __________________________________________________________ Consistently over-achieved assigned goals and won numerous awards. Is an effective leader in managing professionals across Asia Pacific with deep understanding of different business cultures and proficient in English and Mandarin. _______________________________________________________________ Specialty __________________________________________________________________ Proven revenue performance track record in Sales, Marketing and Business Development across Asia Pacific in semiconductor & technology services __________________________________________________________________ Products & solutions include ASIC, Foundry, FPGA, PCBA, IC packaging & test, storage, plastic molding, metal sheet stamping, memories, STB Chip, Network Processor, MCU, design services and IP licensing __________________________________________________________________ Speak fluent English and Mandarin (Chinese) in business negotiation, presentation and public speaking
Interests

Digital photography, golf (hole-in-one May1996) and swimming
Groups

Professional experience (24 years, 11 months)

Dec 2008 - present
(3 years, 6 months)

(Only visible for registered members)
Aug 2004 - Aug 2008
(4 years, 1 month)

Marketing Director, Asia Pacific

Xilinx Asia Pacific Pte Ltd, http://www.xilinx.com

Industry: Semiconductors, _________________________________________________ Communication : Huawei, ZTE, Datang, TD-Tech, Potevio, Samsung, LG, Cisco India _________________________________________________ Consumer Electronics : Changhong, Konka, TCL, Samsung, HTC, , Mitac, MStar, Trident _________________________________________________ Medical : Mindray, GE Medical China
Jan 2002 - Aug 2004
(2 years, 8 months)

Client Executive (Sales) ASEAN/India/ANZ

IBM, Technology Group

Industry: Semiconductors
Feb 1997 - Jan 2002
(5 years)

Marketing Manager, Asia Pacific

IBM, Technology Group

Industry: Semiconductors
Jan 1994 - Feb 1997
(3 years, 2 months)

Product Development Manager, All-In-One Mac

Apple Computer Inc.

Industry: Computer Hardware
Mar 1993 - Jan 1994
(11 months)

System Outsourcing Manager

Apple Computer Inc.

Industry: Computer Hardware
Feb 1989 - Mar 1993
(4 years, 2 months)

Procurement Engineer ECAT products

IBM, International Procurement Office

Industry: Computer Hardware
Apr 1987 - Feb 1989
(1 year, 11 months)

Test Engineer

Tandon Computer

Industry: Computer Hardware

Employment status

Executive

Educational background

Aug 2003 - Oct 2003

Harvard Business School
Executive Business Course, IBM Client Executive Program

Business Administration Finance Business Management Information Technology Management Business Strategy
National University of Singapore
Electrical and Electronics Engineering, B. EEE

Computer Engineering

Languages

English (First language), Chinese (First language)

About me

Has acquired all round system expertise and experience, as well as skill sets in key business functions (see graph below). In particular, has worked in major MNCs (Xilinx, IBM and Apple) in Sales, Business Development, Marketing, Product Development, Procurement, Manufacturing and Operation, of which 9 years at senior management level. The scope of responsibility has spanned across Asia Pacific, with focus on advanced technology products, design services and commodity products.

Both consistently over-achieved assigned goals and won numerous awards. Is an effective team player and has demonstrated strong leadership qualities. Is well-rounded and confident, with a passion for both business and the people. Results oriented and would contribute to an organization’s overall business growth and successes.

Contacts

Herbert Köpplinger, Kevaly Wong, Ching-Yen SHIH, Wilfred Siow

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