John Matthews

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John Matthews

President + Founder (Emerging Media and Marketing Technology Consultancy)

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  • Jersey City
  • États-Unis

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Information personnelle

  • Groupes

Expérience professionnelle

  • Situation professionnelle
    Entrepreneur

Formation

  • Langues
    Anglais

À propos de moi

Strategist | Innovation Catalyst | IT Industry Analyst | Business Analyst | Market Research | CRM | FinTech | Software Evaluation and Selection | Content Researcher/Developer
 
johnmatthews[at]comscient[dot]com
http://www.johnrmatthews.com
 
John Matthews is the Managing Director/Owner of Comscient Group http://www.comscient.com. Comscient Group provides strategic research, industry analysis and business analysis, systems and needs analysis, technology and vendor evaluations and audits, strategic advisory and growth strategy, and business ecosystem development services. We specialize in new and emerging advertising technologies, media buying and selling automation and operations (ad operations/ad exchanges/demand side platforms/display engine marketing etc), and enterprise marketing automation and operations (Marketing ERP systems). Also social media research and advisory services (social media/social network audits and evaluations, social network/social graph data mining, and social media monitoring, sentiment tracking, and social media data mining/intelligence gathering). John is also the writer of the popular and widely quoted "Getting Real: Ad Exchanges,. RTB, and the Future of Online Advertising" white paper published by the media industry investment bank desilva+phillips http://www.mediabankers.com .
 
John has worked with clients in: Information Technology | Broadcasting and Media | Financial Markets | Banking and Insurance | Marketing and CRM Services | Outsourcing Services | Professional and Project Services.
 
In 1991 while working for financial markets trading room consultants INFACT Ltd John founded the European software market intelligence and software management consultancy INFACT Research. In 1992 John co-led the management buyout of INFACT Research from INFACT Ltd to create INFACT Research Ltd. He led INFACT Research until 2003 building it into an established brand in the European CRM and Financial Services software market research and software consultancy marketplace and as a provider of knowledge process outsourcing (KPO) to major consulting firms, marketing firms, venture capital and private equity firms, and corporations. While leading INFACT Research, John personally consulted to some of the largest and best known brand names in strategy consulting, systems integration, and in software venture capital and private equity.
 
From 1984 to 1986, while with Artificial Intelligence Ltd, John collaborated with teams at Xerox Palo Alto Research Center (Xerox PARC) on artificial intelligence-based decision support systems and hypertext systems. In 1988 while with management consultants Inforem, John consulted to Citicorp Investment Bank Ltd (now Citigroup) to develop rules-based decision support systems for a new type of fund being created which became known as a Structured Investment Vehicle (SIV) kick starting a multi billion dollar financial market.
 

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Paul Jozefak, Kerstin Nettekoven, Theresa Billy, Rob Beeler

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