Dr. Karen Schettlinger

research on and development of new techniques for improving online ad delivery - conceptualisation and algorithmic prototyping (predictions, cross-device solutions,...) - providing relevant data insights (BI) - data mining and data analysis - statistical consulting - project management - collaborations: with marketing and sales to define requirements for products; with product management to ensure that business needs are met; with software developers accompanying the implementation process

enhancement of statistical procedures for evaluating the impact of different online advertising channels, e.g. by data-driven attribution modelling, cross channel analyses, customer journey analyses - data mining and data analysis - conceptual design and standardisation of workflows and software scripts - development of a package of parametrised program modules in R - installation of organisation structures - project management in the style of Scrum

research on and development of new techniques for improving online ad delivery, e.g. by means of segmentation, prediction or placement optimisation - data mining and data analysis - statistical consulting - collaboration with clients and the internal market research, operations and sales departments to define requirements for products - collaboration with developers, software architects and quality assurance, accompanying the implementation process from concept to a ready-to-use product

contribution to the DFG-project "Time Series Analysis for Online-Monitoring Data from Intensive Care" - development of a statistical software package in R - publication of research results - presentations on international conferences and during research visits at foreign universities - reviews for international statistics journals - organisation of conferences and meetings - teaching and supervision of diploma theses (Diplomarbeiten) - instruction of student assistants

(time series analysis, robustness)

minor subject: sociology