Karina Goldberg

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Karina Goldberg

MBA

Director of Business Development

(The company name is only visible to registered members)

  • 10025 New York
  • United States

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Personal information

Professional experience (7 years, 10 months)

  • Employment status
    Employee

Educational background

  • Languages
    English (Fluent), German (First language), Russian (First language), French (Basic knowledge), Hebrew (Basic knowledge)

About me

The language of sports has evolved into one of the most efficient marketing tools in the last two decades. Understanding it and applying it to the benefit of a company has become the central piece of the fresh and dynamic sports marketing and brand management consultancy Goldbergstyle, established by Ms Karina Goldberg.
 
Born in Vilna, Lithuania to a Jewish family, it was no surprise when Ms Goldberg began her journey to Frankfurt, Germany at the age of eleven. From there, she moved to London at the age of nineteen, where she made her BA degree in Media and Cultural Studies, and launched her career in Public Relations and Event Management organizing events for the likes of fashionTV, RussianLondon.com and the culinary giant fusion restaurants
london. Afterwards, Ms Goldberg went back to Germany to work on a variety of projects in the leisure and sports industries, including Maccabi Basketball, Globe Reisen Travel, 2006 Men's Ice Hockey Championships (Latvia), NBA 2006 Playoffs etc.spending time in between Riga, Las Vegas, London, Frankfurt and Milan. By the end of 2005, Ms Goldberg was invited to join the Heart of Midlothian Football Club team, where she spent three conclusive years developing the retail department and managing the brand and marketing activities of the club’s first fashion line RRevolution. Simultaneously, Karina acquired her MBA in International Marketing and proceeded to work on missions with various national sporting bodies including the Scottish Football Federation, Lithuanian Football Association, and Belarus Football Club MTZ Ripo to name a few.
 
As an expert in the sports industry, Ms. Goldberg, who is fluent in six languages, has been providing services to companies and sporting organizations worldwide wishing to employ sport as a tool of communication and as a mechanism for brand positioning, development and/or reassessment. With over 7 years of indoor
experience in the Pan-European sports arena, and a portfolio of top-class international clients and partners ranging from football clubs, national football associations, blue-chip companies and fashion retailers, Ms Goldberg is able to offer full Marketing Service in Sports Marketing, Merchandising and Brand Building activities.
 
Voted into the TOP100 Scotland’s Most Wanted 2007, Ms. Goldberg is renowned in the international sports sphere for her creativity, reliability and integrity when carrying out projects, providing clients with a full-scope approach and consultancy service ranging from assessment of your company’s current brand positioning and
marketing objectives, strategic advice on appropriate marketing moves and implementation,as well as selection of applicable campaign and advertising concepts.
 

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