Kevin Michels-Kim

• Provided strategic consulting services to top tier biopharma clients • Developed patient journey maps in chronic diseases and experience frameworks to inform product differentiation strategies • Built and licensed a machine learning platform for analyzing patient communities and health social media conversations

• Led patient-centered digital initiatives improving clinical trial awareness, scientific communications, and therapy adherence • Enabled clinical study teams to run transformative patient recruitment and retention initiatives • Championed digital transformation as speaker in 5 global summits • Supported successful worldwide launches of 4 new oncology medicines in partnership with cross-functional launch teams

Brand and marketing strategy for a portfolio of global online services for healthcare professionals, including www.univadis.com (36 countries in Europe, Canada, Mideast, Asia), www.docvadis.com (10 markets in Europe), and www.merckmedicus.com (USA), in total over 1 million registered healthcare professionals.

Lead the marketing strategy and brand development for univadis, across 36 countries in Europe, Mid-East, Africa, and Canada. Managed customer acquisition, retention, and engagement activities. Defined and executed regional marketing plans.

Lead multichannel marketing activities, including e-mail, call center, direct mail, and internet. Managed Switzerland's leading portal for physicians. Developed innovative strategies and campaigns for online/offline marketing of pharmaceutical products.

Partner in financial services start-up which eventually grew to 30,000+ active members. Developed business and investor plan for direct-to-public offering (DPO).

Developed product and service offering for global e-banking project. Focus on online advisory services and wealth management tools.

Banking, Finance, Economics