Publications
Monographs
Hofstetter, R., Miller, K. (2009), Precision Pricing: Measuring Consumers’ Willingness to Pay Accurately, Norderstedt.
Cetin, M., Miller, K. (2008), Kundennutzenkommunikation - Strategien zur Steigerung der Zahlungsbereitschaft von Konsumenten, Saarbrücken.
Miller, K. (2007), Unerwünschte Kunden. Wenn Kundenpriorisierung zum Problem wird, VDM Verlag, Saarbrücken.
Kertész, O., Miller, K. (2007), Markenwert in der Automobilindustrie. Weiterempfehlungsbereitschaft und Preispremiumakzeptanz steigern, VDM Verlag, Saarbrücken.
Accepted Papers
Hofstetter, R., Miller, K. (2009), Bessere Preisentscheidungen durch valide Messung der Zahlungsbereitschaft von Konsumenten, forthcoming, Marketing Review St. Gallen.
Working Papers
Nair, H., Hofstetter, R., Miller, K. (2009), Network Effects, User-Generated Content, and Social Ties: Evidence from an Online Social Network, forthcoming, NET Institute Working Paper.
Conference Proceedings
Blatter, D., Hofstetter, R., Miller, K., (2010), Improving the Direct Estimation of Demand by Adjusting for Incorrect Price-Statements, Proceedings of the AMA Winter Educators’ Conference, 19. – 22. February 2010, New Orleans, USA.
Miller, K., Hofstetter, R., Krohmer, H., Zhang, J. (2009), How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Proceedings of the AMA 2009 Summer Educators’ Conference, 7. - 10. August 2009, Chicago, USA.
Miller, K., Hofstetter, R., Krohmer, H., Zhang, J. (2009), How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Proceedings of the 38th EMAC Conference, 26. - 29. Mai 2009, Nantes, France.
Hofstetter, R., Miller, K., Krohmer, H., Zhang, J. (2009), Who Should We Ask When Measuring Consumers’ Willingness to Pay for Product Innovations?, Proceedings of the AMA 2009 Summer Educators’ Conference, 7. - 10. August 2009, Chicago, USA.
Hofstetter, R., Miller, K., Krohmer, H., Zhang, J.(2009), Who Should We Ask When Measuring Consumers’ Willingness to Pay for Product Innovations?, Proceedings of the 38th EMAC Conference, 26. - 29. Mai 2009, Nantes, France.
Blatter, D., Hofstetter, R., Miller, K., Krohmer, H. (2009), Improving the Direct Estimation of Demand by Adjusting for Incorrect Price-Statements, Proceedings of the 38th EMAC Conference, 26. - 29. Mai 2009, Nantes, France.
Miller, K., Krohmer, H., Hofstetter, R. (2008), When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers’ Involvement in the Direct Elicitation of Reservation Prices, Proceedings of the AMA 2008 Winter Educators' Conference, 15. - 18. February, Austin, USA.
Weissbrich, D., Krohmer, H., Miller, K. (2007), Integrating and Extending our Understanding of the Marketing-Finance Interface and its Performance Implications, Proceedings of the AMA 2007 Summer Marketing Educators' Conference, 3. - 6. August 2007, Washington D.C., USA.
Weissbrich, D., Miller, K., Krohmer, H. (2007): The Marketing-Finance Interface: An Integrative Conceptual Framework and Performance Implications, Proceedings of the 36th EMAC Conference, 22. - 25. May 2007, Reykjavik, Iceland.
Krohmer, H., Miller, K., Hofstetter, R. (2006), Measuring Consumers' Willingness to Pay with the Contingent Valuation Approach, Proceedings of the AMA 2006 Summer Marketing Educators' Conference, 4. - 7. August 2006, Chicago, USA.
Miller, K., Krohmer, H., Hofstetter, R. (2006), Eliciting Consumers' Willingness to Pay with Self-Explicated Approaches: Conceptual Discussion and Empirical Study, Proceedings of the 35th EMAC Conference, 23. - 26. May 2006, Athens, Greece.
