Lasse Malchow

Master of Commerce in Marketing

Team Director

(The company name is only visible to registered members)

10245 Berlin
Germany

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Personal information

Haves

strategic planning, account management, brand strategy, crm expertise, digitial campaign planning across all touchpoints, team work addiction, leadership skills, creativity, willingness to stretch, deep technical understanding, communication skills, project management
Groups

Professional experience (10 years, 7 months)

Jan 2010 - present
(2 years, 5 months)

Team Director

(The company name is only visible to registered members)

Industry: Marketing & Advertising
Jan 2009 - Nov 2009
(11 months)

Digital Account Director

Moon Design Pty Ltd, http://www.moon.com.au

Industry: Marketing & Advertising
Nov 2007 - Jan 2009
(1 year, 3 months)

Consultant

Accenture Australia, http://www.accenture.com

Industry: Management Consulting
Sep 2003 - Dec 2007
(4 years, 4 months)

Account Manager

MWSL Systems & Solutions

Industry: Information Technology & Services
May 2005 - Apr 2006
(1 year)

Project Manager

KMF Werbung GmbH, http://www.kmf.de

Industry: Marketing & Advertising
Jun 2003 - Apr 2005
(1 year, 11 months)

Project Manager

SinnerSchrader Studios GmbH, http://www.s2studios.de

Industry: Marketing & Advertising
Oct 2001 - May 2003
(1 year, 8 months)

Volontär

SinnerSchrader AG, http://www.sinnerschrader.de

Industry: Marketing & Advertising

Employment status

Employee

Educational background

Aug 2006 - Sep 2007

Macquarie University Sydney
Marketing, Master of Commerce in Marketing
Wirtschaftsakademie Hamburg, Macquarie University Sydney

Languages

German, English, French

About me

Digital evangelist and seasoned digital communications professional with 10+ years of account management, strategic planning and brand strategy experience for multi-nationals around the globe.

Strong experience in leadership on major client accounts, from digital and brand strategy through to communications rollout across all digital touchpoints. Motivating and decisive team and project leader.

Driven by an innovative and analytical mind, creativity, team work addiction, curiosity, willingness to stretch and fun. Powered by extensive digital experience, leadership skills, consulting expertise, technical knowledge and excellent communication skills.

Specialties
Turning things upside down and inside out.
Brand positioning and architecture.
Consumer insights.
CRM programme development.
Digital campaign planning and creation.
B2B and internal communications.

Contacts

Michael Meyn, Ela Windels, Robert Krupp del Valle, Christian Scholtz

(More contacts may only be viewed by registered member)