Lasse Malchow

Lasse Malchow

Master of Commerce in Marketing

Team Director

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Personal information

Professional experience (10 years, 7 months)

  • Jan 2010 - present

    (2 years, 5 months)

  • Jan 2009 - Nov 2009

    (11 months)

  • Nov 2007 - Jan 2009

    (1 year, 3 months)

  • Sep 2003 - Dec 2007

    (4 years, 4 months)

  • May 2005 - Apr 2006

    (1 year)

  • Jun 2003 - Apr 2005

    (1 year, 11 months)

  • Oct 2001 - May 2003

    (1 year, 8 months)

  • Employment status
    Employee

Educational background

  • Aug 2006 - Sep 2007
  •  

About me

Digital evangelist and seasoned digital communications professional with 10+ years of account management, strategic planning and brand strategy experience for multi-nationals around the globe.

Strong experience in leadership on major client accounts, from digital and brand strategy through to communications rollout across all digital touchpoints. Motivating and decisive team and project leader.

Driven by an innovative and analytical mind, creativity, team work addiction, curiosity, willingness to stretch and fun. Powered by extensive digital experience, leadership skills, consulting expertise, technical knowledge and excellent communication skills.

Specialties
Turning things upside down and inside out.
Brand positioning and architecture.
Consumer insights.
CRM programme development.
Digital campaign planning and creation.
B2B and internal communications.
 

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Contacts

Michael Meyn, Ela Windels, Robert Krupp del Valle, Christian Scholtz

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