Linda Müller
Freiberuflich, Commercial & Sales Leader / ada Fellow / Digital Transformation
Abschluss: MBA, University of Exeter
Hamburg, Deutschland
Werdegang
Berufserfahrung von Linda Müller
Bis heute 2 Jahre und 4 Monate, seit 2022
Commercial & Sales Leader / ada Fellow / Digital Transformation
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4 Jahre und 3 Monate, Nov. 2016 - 2021
Head of Channel Grocery / Discount
British American Tobacco (Germany) GmbH
Overall responsibility for Customer Management in Grocery Channel: Strategy and Operational Planning & Execution, Budget and P&L , Key Account Negotiations, Leadership & People Management. Heading a team of 12 FTE + trainees/interns in charge of Grocery, Hard/Soft-Discount, Drugstore, Beverage Stores and Cash&Carry customers in branded tobacco as well as private label business (Cigarettes, Other Tobacco Products, E-Cigarettes).
10 Monate, Jan. 2016 - Okt. 2016
National Key Account Manager Grocery & Discount
British American Tobacco (Germany) GmbH
1 Jahr und 8 Monate, Mai 2014 - Dez. 2015
Leitung Category Management & Business Manager "Cross Border Trade"
British American Tobacco (Germany) GmbH
Heading the Category Management Department as of 09/2012 (see below) and additionally responsible for Cross Border Trade Business (Sales & Shopper/Trade Marketing): 1. Cross-functional management of “border business NL / FR” for tobacco, petrol and grocery stores 2. Development of strategy plans und shopper activation concepts, definition of border sales cycle content for field force, budget planning, portfolio analysis, pricing analysis, sales strategy
1 Jahr und 8 Monate, Sep. 2012 - Apr. 2014
Leitung Category Management
British American Tobacco (Germany) GmbH
Developing and setting-up the department’s new way of working and repositioning it towards strategic, analytical and conceptual topics with focus on business impact maximization. Development of CM strategy and CM concepts and leading CM Advisor projects with customers . Building shopper insights platform. Definition of national brand portfolio and channel-specific distribution objectives and priorities.
2 Jahre und 1 Monat, Aug. 2010 - Aug. 2012
Vertriebsleiterin Field Sales Handel / Regional Field Force Manager off-trade
Anheuser-Busch InBev Deutschland GmbH & Co KG
Responsible for managing an area in off-trade for AB-InBev product portfolio. Leading and coaching a team of 9 sales managers. Steering distribution and volume, trade marketing activations / promotions, Key Account activities and POS execution standards.
3 Monate, Mai 2010 - Juli 2010
Change Manager Operations
Anheuser-Busch InBev Deutschland GmbH & Co KG
Implementation of Customer Service Center Germany
11 Monate, Juni 2009 - Apr. 2010
Commercial Sales Excellence Lead Western Europe
Anheuser-Busch InBev Western Europe
Project-lead Western-Europe: steering roll-out and implementation of AB-InBev World Class Commercial Program Sales; optimization and standardization of improvement processes / routines / KPIs; conducting audits; coaching; best practice sharing; alignment with local, western european and global management Project Scope: crossfunctionel (KAM; Field Sales; Trade Marketing; Pricing; Wholesaler Management; People & Management) and multicountry (Germany, Belgium, UK, Italy, France, Netherlands)
1 Jahr und 3 Monate, März 2008 - Mai 2009
Commercial Sales Excellence Lead BU Germany
InBev Germany Holding
Steering and leading roll-out implementation of Inbev's commercial optimization / improvement program ( processes/routines/KPIs); Project Manager Germany cross-functionally; Auditing
9 Monate, Juni 2007 - Feb. 2008
Project & Performance Manager on-trade / Sales Intelligence
InBev Deutschland
Bereich On-Trade / Horeca & GFGH
11 Monate, Juli 2006 - Mai 2007
Global Management Trainee
InBev Germany Holding / Brüssel, Bremen
Brand Management - Diploma / MBA Thesis
Coca-Cola GmbH / HQ Berlin
Brand Management - Internship
Coca-Cola GmbH / HQ Berlin
Product Marketing - Internship
L'Oréal / HQ Düsseldorf
Corporate Strategy - Internship
Alcatel / GHQ Paris
Intern
Chamber of Commerce & Industry / UK
Ausbildung von Linda Müller
2004 - 2006
MBA Business Administration
University of Exeter
General Management, Marketing Management; Dissertation: Factors Influencing Line-Extension Success in FMCG Markets; Abschluss: Distinction
2001 - 2005
Dipl.Betriebswirtin International Business
ESB Reutlingen - School of International Business
Marketing, Finance, Economics
Sprachen
Deutsch
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Englisch
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Französisch
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