Luc Masson

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Luc Masson

MBA

General Manager

(The company name is only visible to registered members)

  • 1200 Brussels
  • Belgium

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Personal information

Professional experience

  • 2000 - present

    (Only visible for registered members)

  • Jan 2008 - Apr 2008

    (4 months)

    Functional Analyst

    confidential (American management consulting firm)

    Industry: Internet

  • Jan 2007 - Dec 2007

    (1 year)

    Business Analyst

    SWIFT, http://www.swift.com

    Industry: Financial Services

  • Feb 2001 - Feb 2004

    (3 years, 1 month)

    Web Publishers Support, Webmaster

    European Commission, http://ec.europa.eu/information_society/

    Industry: Information Technology & Services

  • Feb 1992 - Jan 2000

    (8 years)

    Business Unit Manager

    Rossel, http://www.lesoir.be

    Industry: Media Production

  • Feb 1988 - Jan 1992

    (4 years)

    Senior Account

    ITT Corporation, http://www.itt.com

    Industry: Media Production

  • Employment status
    Freelancer

Educational background

  •  
    Solvay Business School Degree in Marketing & Advertising
  •  
    ULB, Université Libre de Bruxelles Degree in Journalism & Communication
  •  
    ICHEC Postgraduate diploma in Management
  •  
    ICHEC Degree in Marketing & Trade
  • Languages
    English, French

About me

My attitude

Active by nature, I like to get around, meet people and do different things. I like to be involved in several projects at once in order to keep my mind stimulated. I like to read, write and talk constantly. Adaptable and inquisitive, I am open to new ideas and experiences.

I have a creative and lively imagination. I am capable to manage any ongoing project and to be practical and efficient at it. Careful thinker, I am known for being persistent and tenacious in reaching goals. When people expect a lot of me, I respond positively and work hard in order to maintain their respect.

Considerate of the feelings of others, I take care of the sick, wounded and helpless. Intuitive, I am quite clairvoyant or psychic. My feelings about others are deep and intense. When I like someone, I do so totally.


My experience as Web Project Manager

As Web Project Manager, I am in charge of the setting/follow up of existing and new large/database-driven web projects and the update/optimization/promotion of Portal/Internet/Intranet sites belonging to a dozen of public/private international organizations.


Expertise gained as Web Project Manager
• Planning, leading and tracking the web project from start to completion;
• Coordinating and motivating multidisciplinary web project teams;
• Completing various web projects based on agreed budget, time frame, and quality standards


Special EU Award
One of my main achievements was the management of a new and large European Commission Intranet project -- from conception through to delivery. This web site (entitled 'Web Publishers Support') has been recognised by the Secretariat General as a procedural model for all European Commission services. The aim of this site is to help publishers, editors, content providers, anyone who desires to publish online content, to create, maintain and update web pages on EUROPA or on the DG Infso & Media external Internet line, using a decentralized publication procedure. This support provides structured guidance, useful web practice examples, and a wealth of information in conformity with the Information Providers Guide (IPG).


60 Intranet sites in 6 months
Another challenging project I managed (conjointly with another PM) was the re-design of the Information Society Directorate General Intranet web site. The main difficulty consisted in harmonizing sub-sites developed by each of the fifty units individually. Based on a proven project management methodology (Agile), the new guidelines (common look and feel, site/sub-site navigation structure, HTML validation…) were successfully implemented in a 6-month period of time. In addition, a training session program was organized and delivered to webmasters helping them mastering the "Top 10 Web Quality Card".


Well versed in the latest trends on the web 2.0
Convinced of the huge potential of Web 2.0, I keep exploring its boundaries to see how far it can be stretched: Rich Internet application (RIA), Asynchronous JavaScript and XML (AJAX), Google Web Toolkit (GWT), Adobe Flash, Service-oriented architecture (SOA), Web Feed, Web Services, API, Mash-Up, Social networking, Blog, Folksonomy, Tag clouds, Wiki, Podcast, Recommendation, Semantic Web, Mobile ...


Companies that have placed trust in my web consultancy services include:
Attitudeweb • Baker McKenzie/European Law Centre • Broadnet • Eurobias • European Commission • European Fine Paper Producers • European Organisation for Research & Treatment of Cancer • European Publication Paper Producers • Holcim • Laffineur Law Firm • Park Malou School • SME Focus • SWIFT


My background as Business & Functional Analyst


Business Analyst
Within SWIFT (Customer Services), I took the lead to propose and work out ideas aiming at improving the ease of use, level of automation and performance of the web content management system (Interwoven: TeamSite and LiveSite). Concretely, I turned ideas into concrete project proposals, wrote scope documents, collected requirements from a variety of customers and stakeholders, documented and prioritized specifications, followed up ongoing projects throughout their life cycle, and provided guidance to other team members.


Functional Analyst
Within a management consulting firm (confidential, Proprietary Knowledge Management), I worked with project managers, business sponsors and developers, defined & wrote project functional specifications, analyzed existing proprietary knowledge pieces or applications (contained in Excel files and relational database) to determine the target application and what changes should be performed (logical data model, different components of the application, etc.) and helped with the coordination and the realization of testing activities (writing of test plan, monitoring of QA team progress, etc.).


My past experience in marketing: 1988-2000

After 4 years as Senior Account at the Yellow Pages Advertising Division at ITT, I worked 8 years as Business Unit Manager for Rossel & Co (Le Soir, Belgian newspaper) -- developing strategies, drafting annual marketing plans, initiating new services, organizing events, participating in Congresses, negotiating contracts…


Accomplishments as Business Unit Manager:

Conception of annual marketing plans
Design, launching and follow-up of commercial actions: notaries, auctions, and construction
Participation in the design/deployment of the new 'SoirImmo' web site
Publication of Royal Federation Notaries press releases, the diary of the Belgian Auction Room and the announcements of the Federal Bureau of Investigation - Art Theft
Participation in national congresses of the Belgian Real Estate Confederation and in the national congresses of the notaries
Participation in the lunch-conference organised by the Real Estate Young Room
Setting-up of advertising exchanges with national federations
Member of Stichting Marketing -- Marketing and Services
PR events organization: cinema preview, theatre and concert
Company activities: inter-company squash championship, article in 'Rossel à la Une'…


My educational background

I graduated from the following universities:

Solvay Business School, Brussels
Executive Master in Marketing and Advertising

ICHEC, Brussels
Degree in Marketing & Trade
Postgraduate diploma in Management

ULB, Université Libre de Bruxelles, Brussels
Degree in Journalism & Communication


Why did I join Xing

I am interested in
• connecting
• listening
• thinking
• collaborating
• sharing
• succeeding

If I can be of assistance to you please feel free to ask.
 

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Contacts

Hélder Falcão, Philippe Nicolaï-Dashwood, Pieter Schultz, Ronnie Felix

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