Personal InformationName: Mandy Fan Marriage Status: Single
Date of Birth: 1982/11 Residency: Guangzhou
Work Experience: 5 years
Email: vanilla.ca@gmail.com
Self AssessmentPositive, strategy minded, strong leadership, excellent communication skills, initiative.
5 years IT and marketing working experience. Built up marketing department, led the team explored the market and rebuilt brand recognition for company and products by e-marketing, diverse channels activities and media.
Career ObjectiveType of Employment: Full-time
Desired Industry: FMCG
Desired Location: Guangzhou
Target Position: Marketing Manager / BD Manager
Work Experience2009/07 – Present Eu Yan Sang ChinaConsumer Marketing & Product Manager 2004/09 – 2009/06 Guangzhou HimaSoft Tech Co., Ltd. NO.1 software supplier in China’s hospitality industry, more than 200 staffs
2007/06 – 2009/06 Marketing Director Subordinates: 10 Report to: GM
Integrating resources and leading our marketing team to exploit the domestic and overseas hospitality market.
1) Set up marketing department;
2) Successfully entered into university market, cooperated with more than 40 universities, breakthrough from 0 to 300,000 Yuan of profit within 1.5 years;
3) Tracked new products development progress by working closely with R&D department and successfully launched CRM, IRBOOK, SWEETEA, GOLDENKEY promotion events;
4) Integrated several channels to build up company and its product’s brand image: developed websites, designed brochures, launched events, attended industry fair, bought media and wrote press release;
5) Provided feedback from customers to support R&D department for product updating;
6) Established overseas business development system, including: documental system, data collecting.
2004/09-2007/05 R&D Admin Supervisor Subordinates: 10 Report to: R&D Manager
Administration management and development process management.
1) Results achieved: development time-consuming down to 3/4;
2) Set up the white box test system, improved the accuracy of testing;
3) Recruitment and training, kept the staff turnover rate lower than 30%.
Education2008/09 – 2011/07 Sun Yat-Sen University Lingnan College MBA Master Core Course: Marketing Management, Consumer Behavior, International Business Management, Financial Accounting, Organizational Progresses, Data-Model-Decision Making, Business Oral, Business Writing, Leadership, Communication for Managers
Extra-curricular:
Chief Class Representative
2000/09 – 2004/07 Beihua University Computer Science and Technology BachelorTop 5/40 in class, Top 20/240 in grade
Certification2008/09 Volunteer – United Hearts Youth Foundation (HongKong)
2004/10 Excellent Graduate Student of Beihua University
2002/03 CET-4
2002/03 National University Student Mathematical Modeling Competition 2002 1st Prize
Language SkillsEnglish Fluent CET-4
Organized and held several events in English, proven track as below:
http://blog.xing.com/2007/11/2nd-business-networking-festiva... Miscellaneous InfoHobby/Interest: Painting, traveling, tennis, badminton, music
Motto: Keep striving for your dream every day!