Mandy Fan

Personal Information
Name: Mandy Fan

Date of Birth: 1982/11

Email: vanilla.ca@gmail.com
 

Self Assessment
Positive, strategy minded, strong leadership, excellent communication skills, initiative.
 

Work Experience
2010/12 – Present Wit-Width Consulting, Consultant Manager
A leading Premium Service Marketing China-Germany joint venture consulting firm in China.  http://www.witwidth.com

- Lead the teams of consultants in developing strategies and opportunities in business solutions such as CRM and unit business process reengineering, e.g. China Telecom, China Merchants Bank;
- Work with clients and consultants and outsourcing teams to deliver business and technical solutions to clients satisfaction;
- PMO activities. Making sure all the projects are planned, kicked-off, monitor milestone achievement;
- Conduct presentations and deliver proposals to clients.

2009/07 – 2010/11  Eu Yan Sang China,  Manager, Sales & Marketing - Retail

A leading TCM company in Asia which listed in Singapore.  http://www.euyansang.com
1. Retail Sales Management and Operations
- Manage and engage with retail to achieve monthly/annual sales out target;
- Collect, compiles and analyzes information, i.e., forecasting, competitive information, etc;
- Work with and through other departments within company to ensure that all sales activities meet/satisfy all business and/or legal requirements;
- Manage the overall marketing activities and promotions in stores, e.g. festival promotion, anniversary programmes.
 
2. Public Relations and Marketing (Trade & Consumer)
- Managed the set-up, design and production of 3 exhibitions on site in 1 month at 2 different cities, including CIHE BJ, CISMEF GZ and Healthcare Expo GZ;
- Managed the design and production of new counters/stores;
- Directed the advertising agency on brand communication strategies and creative development to maximize brand equity and by working with media agency to ensure the most cost effective media execution, e.g. BBN new concept development;
- Conducted marketing innovation by screening consumer deep insights, e.g. discovered the medical needs from consumers and developed a commercial idea to combine the needs with specific product;
- Cooperated with merchandise sales team for effective trade promotion and merchandise materials to increase brand presence and increase sales opportunities.
- Developed support programs to promote sales or EYS leadership brand presence through joint-promotion and alliances with other brands, such as HSBC, CMB, Shangri-la Hotel and etc.
 
3. New Products Development and Import
- Analyze and select 1-2 major potential customer segments for focus and translate research into effective new product strategy;
- Assist with HQ to develop and import new products, such as category, ingredients, packaging, price and sales channels;
- Consolidate tracking competitors’ products information, including category, flavor, packaging, price, new product’s promotion and events in order to keep competitive advantage.
 

2004/09 – 2009/06 Guangzhou HimaSoft Tech Co., Ltd.
A leading MIS (restaurants, hotels, listed companies) software company in China.  http://www.himasoft.com

2007/06 – 2009/06 Marketing Director Subordinates: 10
Report to: GM
1. Public Relations and Marketing
- Created company’s main website to achieve the image of professional catering IT solution provider;
- Pioneered and launched conference of core domestic distributors, and attracted over 100 attendees;
- Completed the first company commercial (bilingual: Chinese & English) within budget in 1 month;
- Tracked new products development progress by working closely with R&D department and successfully launched CRM, IRBOOK, SWEETEA, GOLDENKEY promotion events;
- Managed the set-up, design and production of exhibitions on site, e.g. HOSFAIR, GZ CHINA.
 
2. Business Development
- Successfully entered into university market, cooperated with more than 40 universities within 1 year;
- Established overseas business development system, including: documental system, data collecting and customer service.
 
3. Customer Service
- Provided feedback from customers to support R&D department for product updating.
 
2004/09-2007/05 R&D Admin Supervisor Subordinates: 10
Report to: R&D Manager
Administration management and development process management.
1) Results achieved: development time-consuming down to 3/4;
2) Set up the white box test system, improved the accuracy of testing;
3) Recruitment and training, kept the staff turnover rate lower than 30%.
 
Education
2011/09 – 2012/01 Bocconi University MBA Exchange program, Italy

2008/09 – 2011/07 Sun Yat-Sen University Lingnan College MBA Master, China

Core Course:
Marketing Management, Consumer Behavior, International Business Management, Financial Accounting, Organizational Progresses, Data-Model-Decision Making, Business Oral, Business Writing, Leadership, Communication for Managers
Extra-curricular:
Chief Class Representative
 
2000/09 – 2004/07 Beihua University Computer Science and Technology Bachelor
Top 5/40 in class, Top 20/240 in grade
 
Certification
2008/09 Volunteer – United Hearts Youth Foundation (HongKong)
2004/10 Graduated cum laude in four years, Dean’s List, Bei Hua University

2002/03 CET-4
2002/03 National University Student Mathematical Modeling Competition 2002 1st Prize
 
Language Skills
English Fluent CET-4
Organized and held several events in English, proven track as below:
http://blog.xing.com/2007/11/2nd-business-networking-festiva...
 
Miscellaneous Info
Hobby/Interest: Painting, traveling, tennis, badminton, music
Motto: Keep striving for your dream every day!