Marc Pesse

Marc Pesse

Msc

Associate Partner

(Şirket adı sadece kayıtlı üyeler tarafından görülebilmektedir)

  • 6304 Zug
  • İsviçre

Marc Pesse adlı kişiye mesaj gönderin!

Bunun için XING'e ücretsiz üye olmanız yeterlidir.

Mesaj gönder

Kişisel Bilgilerim

İş Deneyimlerim (16 yıl, 5 ay)

  • İşyerindeki statü
    Çalışan

Eğitim Bilgilerim

  • 09/1995 - 09/1996
    UMIST, University of Manchester

    International Business, MSc

  • 10/1991 - 10/1994
    HEC Lausanne

    Business Administration, BA

    Marketing

  • 09/1981 - 04/1991
    Institut Florimont

    Economics, Maturité

  • Diller
    Almanca, İngilizce, Fransızca

Hakkımda

We try never to forget that medicine is for the people. It is not for the profits.
The profits follow, and if we have remembered that, they have never failed to appear.
The better we have remembered that, the larger they have been.

George W. Merck
_______________________________________________________________________________________
I have worked over the last 8 years as a consultant for the healthcare industry across Europe. This experience includes the development of new go-to-market models, sales force effectiveness and automation initatives, customer targeting and analytics projects. My client list includes Pfizer, Schering, Aventis, Pharmacia.

My role at Executive Insight consists of supporting companies in developing and implementing innovative sales and marketing approaches to deal with the increasingly networked healthcare environment.

Our aim as a company is to become a leading European healthcare consultancy and leave a permanent footprint in the healthcare industry.


Speeches and Publications

Pesse, M. (2007) “Addressing the trust issue: From share of voice to share of care”, Journal of Medical Marketing, 7(4), 303-307

Pesse M., Erat P. and Erat A. (2006) “The network is the customer. Setting the stage for fundamental change in pharmaceutical sales and marketing”, Journal of Medical Marketing, 6(3), 165-171

Hennlich, T., Pesse, M. (2006) "Rethinking Sales Force Effectiveness", European Pharmaceutical Executive, Mar/Apr

Meyer, M., Pesse, M. (2005) "A consistent approach for assessing the value of prescribers and non prescribers", Journal of medical marketing, 5(4), 309–315

Hennlich, H., Pesse, M. (2004) Case commentary on "Customer relationship management and networked healthcare in the pharmaceutical industry", International Journal of Medical Marketing, 4(4), 382-386

Guest speaker in 2007 & 2008 at the Swiss Federal Institute of Technology (Zurich) course on "Industry and Competitive Analysis"

Presented at the INSEAD conference on "New paradigms in Life Science Marketing" in March 2007 on the topic of Networked Healthcare
 

XING ağında ara

XING'de yeni iş bağlantıları bulun ve eski bağlantılarınızla yeniden buluşun!

Bağlantılar

Alexander Weislein, Esra BARIS, Martin Kunz, Aline Kemper

(Diğer bağlantılar sadece kayıtlı üyeler tarafından görülebilir)