Marc Schreiber

Define, develop and implement marketing strategy and tactics -brand strategy -social media and content marketing -press relations -event management -marketing communications -market development Business development for Germany and Switzerland

Consulting work on projects for new business creation, essentially in the field of Sales & Marketing

Lead planning, development, and rollout of global marketing initiatives for data centre products and solutions, program communications to country stakeholders for buy-in and support, reporting of KPIs, corrective actions, Networking and Server solutions positions, internal department interface, testing of new campaigns, and budget administration. Instrumental in marketing program development and management, sales pipeline/revenue, IT solutions awareness, lead generation process design, and trade-in program.

Provided business partnership, manufacturing and sales forecasts, data centre marketing, market trend analysis, business reviews, performance overviews, pricing reviews, evaluation unit process improvements with vendors, internal departments and countries, and seed/demo unit program improvements. Integral role in revenue, margin and unit targets, communications framework, product transitions, Enterprise business and processes, marketing program implementation, and cross-functional collaboration.

Orchestrated marketing strategy, sale plans for data centre products, sales force training, tools, materials, and knowledge sharing, local and European programs and campaigns, Sales function support, product/solution positioning, customer events, workshops, and seminars, participation in trade shows, and customer executive visits. Critical role in trade show logistics, booth design and presence, content and speaker facilitation, event organisation, customer briefing centre, and campaign execution.

Supervised internal sales team, account managers, pre-sales representative, partner acquisition, management and development, partner portfolio, consulting, offer/order management, partner support, and channel conflict resolution. Major role in sales channel development and business growth.

Oversaw buying behaviour analysis, account plans, marketing programs, proposals, tender replies, customer base contact, volume pricing negotiation, order management, customer complaint resolution, public accounts, bid management, lead generation, closing, and virtual team leadership in operations, customer care, services, and marketing. Key role in account planning, customer database, online orders, and operating cost reduction.

Provided sales team support, complex project support, sales personnel training on technical data centre technology, customer discussions on data centre requirements, solutions and projects, project lead generation, and data centre solutions. Facilitated sales increases, sales force knowledge of data centre technology and products, and order processing error/cost reduction.

train colleagues and customers in data communication and telecom topics (1h to 5d, theoretical and hands-on, operator to manager); manage course portfolio; negociate training contracts; course development

analysis, specification and development of communication protocol and control system for prototype of space robot and for detection system for landmines; development and test of hardware and software of communication interface, user interface and database; development of Internet-based remote control for mobile robot

development of numerical control algorithms for die-sinking machine-tools; configuration and test of servo motors and sensors; negoatiation of requirements of numerical control with Japanese partner

study and implementation of force control algorithms for industrial robots; development of control software for assembly cell simulator

Management of Technology

Production Technologies