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• Marc Theermann

Personal information

• Haves

  Edit Mobile media has been my life as an entrepreneur, investor, and senior operating executive for over ten years. My last job was running the mobile business unit for Admeld, a large advertising exchange. In December of 2011 we sold the company to Google for $400 million. At Google I manage the mobile specialist team that supports our publisher sales organization for DFP, AdX, Admeld, Admob, and Adsense. In 2008, I incubated a mobile analytics and media buying dashboard concept at Polaris Ventures. Before the company ever hit the light of day, it was rolled into Smaato Inc. At Smaato I managed the relationships with all third party demand sources. I entered the mobile industry by co-founding two prominent Boston wireless firms: YellowPepper (est. 1999 and sold to Touch Applications in 2004) and Everypoint (est. 2004 and funded with $14 million by Fairhaven, Venrock, and Prism). On a personal level, I am passionate about enology, antique sports cars and of course revolutionizing mobile marketing.

• Wants

  Edit Publishers that want to talk about mobile monetization.

• Interests

  Edit Captivated by enology. Makes mean German Sauerbraten. Partially understands the internal combustion engine. Enjoys Scuba Diving. Fascinated by East Asian Studies, and loves his American wife and his two daughters.

• Organizations

  Edit Mobile Marketing Association, IAB

• Employment status

  Entrepreneur

Educational background

• Languages

  English (Fluent), German (First language), French (Basic knowledge)