Martin Deola

-Full P&L responsibility for the Country. Ensure that we are consistently on time and on budget. - Handling the indirect Distributor Channel - Responsible for creation and implement. of market development and marketing strategies - Managing the key accounts - Controlling work, accounts receivable management and market feedback to the business units. - Organize and run trade fair stands as well as training courses. - Report directly to the Vice President Sales Europe, Canada

-Created winning sales and marketing strategies -Developed and executed the Sales and Marketing strategies for all three BU. -As Member of the Board, resp. for revenue over 110 Mio CHF -Doubled Sales Revenue in 5 Years in CRDM from 30 Mio to 60 Mio CHF -full profit & loss responsibility -Under my leadership successfully drove the sales of Products: -Implantable pacemakers -Implantable ICD -Implantable monitors -Implantable cardiac resync. systems - Physio-Controll -Vitatron AG Impl. pacemaker

-Opened company’s first Swiss Sales Office. -Hired, trained and motivated Swiss Sales and Marketing Team. -Established strong customer/training programs and clinical service organization. -Increased revenue from 0 Mio CHF to over 6 Mio between 1999-2006. -Launched new Pacemakers in Switzerland. The launch helped achieve continued market share growth in Switzerland.

-Consistently exceeded revenue and profit targets. Subsid. grew at an annual double digit rate. -Introduced the first commerc. available implant. defibrillator into the Swiss market. (First Human Implant at Univ. Basel) -Diff. Sales & Training Awards 3Years Recog. Outstanding Sales -Hired as Pacing Specialist of Swiss subsidiary, but, within six month was appointed as Sales Manager. -Restructured and refocused entire sales and marketing org. -Established subsidiary’s first customer service org.