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Martin Eckardt
Diplom Volkswirt
Partner(The company name is only visible to registered members)
- 20457 Hamburg
- Germany
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Personal information
- Haves
- Edit Beratung, Coaching, Trainings zu Shopper Marketing, Trade Marketing, Category Management, Customer Marketing, insbes. zu Promotion & Media Efficiency (z.B. Analyse und Optimierung von Aktionsplänen, Promotions, Handzettelwerbung / Beilagen, Aktionspreisen, Instore Execution, Warenverfügbarkeit, Media-Mix-Modelling), Workshops zur Organisationsentwicklung und War Gamings, langjährige Führungserfahrung bei internationalen FMCGs, breite Warengruppen-Expertise (insbes. Süßwaren, Schokolade und Süßgebäck, Heißgetränke, Kaffee, Gelbe Linie, Frischkäse, Fertiggerichte, Feinkost, Tiefkühlkost, Eiskrem)
- Organizations
- Edit GS1 Solution Provider, Markenverband
- Groups
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Professional experience
-
-
Apr 2012
- present
(1 year, 2 months)
-
(Only visible to registered members)
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Apr 2012
- present
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- 2005 - 2012
-
Leiter Trade + Shopper Marketing
Industry: Food
-
- 1999 - 2005
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Leiter Customer Marketing + Category Management
Industry: Food
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- 1997 - 1999
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International Project Manager Frozen Vegetables
Industry: Food
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- 1996 - 1997
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Senior Product Manager Frozen Poultry
Industry: Food
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- 1994 - 1995
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Gebietsverkaufsleiter Rheinland / Ruhrgebiet
Industry: Food
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- 1992 - 1993
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Key Account Manager Rewe Zentrale
Industry: Food
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- 1991 - 1991
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Product Manager TK Fertiggerichte
Industry: Food
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- 1990 - 1990
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Assistant Product Manager Eiskrem Hauspackungen
Industry: Food
Educational background
- 1985 - 1988
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Universität Mannheim
Volkwirtschaftslehre, Diplom
- 1983 - 1985
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TU Berlin
Volkswirtschaftslehre, Vor-Diplom
- Languages
- German, English (Fluent), French (Basic knowledge)
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