Dr. Miguel Angel de Miguel Velasco

Full P&L and BS responsibilities, managing sales, purchases, manufacturing and distribution actions. Reporting to Group CEO. Leading the company change management program, defining KPIs and sales, product, service, purchasing and production strategies. Main achievements: Restructuring and strategic reorientation of the company Order book value increased from €0,2M to €0,9M Defining and implementing cost reduction processes Defining new electronic marketing, merchandising and direct commercial actions

Leading the sales and marketing team. Designing and delivering strategic plans to increase business to develop business with existing customers and potential ones Negotiating and closing new agency agreements with domestic and overseas companies. Updating the communication to create brand and customer experience. Setting sales targets and periodically following them up with the team. Main achievements: • Oder book value 44% above target • Weekly sales KPIs definition, development and management

• Sales to Iran worth over € 3M • New certification & homologations department • Implementing actions to solve problems occurred while commissioning Tüpras RUP refinery program • Implementing new procedures to further increase quality control of suppliers • Developing new partnership agreements with two key Chinese suppliers

• Obtained a €1,5M loan from Basque Business Development Organization (SPRI) • Reduced working capital 18% • Improved customer service to achieve +95% on time delivery • Increased manufacturing performance 12% and decreased logistics costs 7% implementing lean techniques • New customer contracts (AD France - €0,8M/year; DELPHI - €3,2M/year) • Leading the insolvency process of QHE once Klarius Group financial facility (€40M) was removed and other financial support (private or public) was not available

Responsibilities - Overall management of the company and its assets to maximise business profitability - Strategic alignment between the organisation and its environment - Reporting to the Board on operational, financial and corporate matters - Negotiating and driving forward national and international collaboration agreements - Generating business from direct marketing actions and media advertising - Monitoring staff performance

- Overall management of the company and its assets to maximise business profitability - Strategic alignment between the organisation and its environment - Reporting to the Board on operational, financial and corporate matters - Negotiating and driving forward national and international collaboration agreements - Generating business from direct marketing actions and media advertising - Monitoring staff performance

- Designing and delivering marketing policies and benchmarking through active interactions with customers and analysis of their changing tastes and preferences - Initiation of accounts, negotiating contracts and transferring this information to the company - Planning strategy and setting objectives in collaboration with other departments determining which resources are most convenient to set available - Reporting to the Managing Director - Customers LEROY MERLIN, ZARA HOME and LOGISGASHION

- Designing and delivering marketing and sales policies on new and existing products - Coordinating actions with the different departments of the company and cross-departmental and cross-regional coordination - Elaborating and analyzing market studies attending product, customers and competitors - Creating promotional and commercial brochures and communications - Identifying, implementing and follow up of new business opportunities until their successful delivery - Reporting to the Commercial Director

Business Administration