Mohamed Rifaye

Research Analysis: Developing subject matter expertise and applying industry knowledge to prepare in-depth strategic and market research reports. Gathering industry-specific market and business information, using internal and external research sources. Drafting and delivering comprehensive research reports to summarize research findings, and deliverable of monthly Business intelligence newsletter and periodical “coffee talk” presentation. Planning & conducting the work programme for own research contribution, using methodologies and techniques appropriate to the type of research. Develop Business Intelligence Tool to create and maintain analytical database as a reference to create better Business model to gain competitive edge

Strategy Planning & Management: Establishing short / long term budgets in tune with corporate strategies for achieving business targets. Planning and assessing the revenue potential in business opportunities across the assigned region. Use balanced scorecard Methodology to develop KPI Metrics, Dashboards, and prepare Strategic Mappings. Use IT tools to create Dashboards and maintain the scorecards periodically, and work across various department to implement the same. Contribute to Market entry strategy, Product portfolio Management, and supportive role in Merger & Acquisition

Marketing Acumen Skills: Annual planning and budgeting of Marketing activity. Prepare and support Product Marketing acitivity includes preparing Product Datasheet, manuals, Brochures, white papers in accordance with corporate Branding ethics and principals. Promote and support products and solutions in key Market event and industry conference, work in tandem with external agency, and internal team in delivering Communication, press release on timely basis. Active role and critical player in various other key Strategic marketing initiative within the BU or across cross functional organization.

Sales & Business Development: Looking after the sales & marketing operations, thereby achieving increased sales growth; identifying streams for revenue growth & developing marketing plans to build consumer preference. Utilising client feedback & personal network to develop marketing intelligence to generate new leads. Support Key account managers, Sales manager, Channel Partners, in helping them to receive necessary sales training, materials via internal IT Support system 

Specialties

Market Research, Competitive Intelligence, Product Marketing, Market Communication, Corporate Communication, Business Development and Pre sale lead, Strategic Proposal, Inbound & Outbound Marketing