Introducing Norm ClarkThanks for the opportunity to introduce myself - i.e. Norm Clark of The Poster Online.
I am semi-retired and live in Burgundy, France with my French wife of 32 years. Although I was born and bred in the UK, I have spent 50 of my 67 years in foreign countries, using the overall umbrella of initially Advertising, and then the more comprehensive one of Marketing to earn a living.
I have headed up Advertising Agencies, partnered in others, and latterly became a Marketing Professor with European Business School and United Business Institute in Brussels. I also do Public Seminars on Marketing.
My current activities are predominantly related to putting down my experience and pragmatic knowledge in various forms - books, cd's and e-books. To this end I have divided my activities into different sectors;
1) Books on, or related to, Marketing and Advertising. and include eight volumes of Old Poster picture books, plus my own Memoirs 'Brothels, beans & in-betweens - or 50 years an international Ad-man'. The main part of these can be seen on
http://www.lulu.com/Normlaure0
2) Text Book sales. My text book 'Fitting in the 4th P - an IMC Primer' is aimed at students and new arrivals into Marketing, and can be seen on
http://www.amazon.com
2) Fully-narrated Marketing CD's, plus a series of Social History CD's which are now being converted to books and e-books. The former include 'International Marketing' , 'Brand Management', 'Sales Promotion', Direct Marketing', 'Marketing for SME's', 'Marketing Psychology' with an average of 14 hours study material on each.
Details of these on
http://www.career-training-on-cd.com
3) With my interest in and some considerable knowledge base, I now publish a Monthly, free, online publication called The Poster Online. In the two months since it started, we now have a 400+ plus subscriber list. I make no secret of the fact that I want to use this as an unusual promotional vehicle for companies - advertising, sponsorship etc. In order to do this I am aiming to build the circulation - can't be more honest than that can I?
details can be seen on
http://theposteronline.bravehost.com
4) Marketing Consultancy , Training and Lecturing on request, predominantly for SME's and new-entrant EU countries where I have considerable experience.
Other occupations involve more books - with A History of Propaganda, Graphic Design Styles of the 20th Century, A Curious History of Motoring, How the 3rd Republic affected the French, The Poster in History, A Picture History of Labelling & Packaging - all currently underway.
To fill in the gaps, I paint old cars, trains, and Napoleonic Military Uniforms, fight the 3500 sq. metres of land and fruit trees where we live, rear a feral cat to stop him thinking he is a tiger, - and thoroughly enjoy France.
Keeps me occupied!
This article was modified on 05/15/2007 at 09:35 am.
Norman Clark
The Poster Online
