Oliver Schiffers Premium Member Group moderator

Senior Manager, Head of Marketing Strategy & Analysis

Company: (This may only be viewed by a registered member)

40219 Düsseldorf, Germany

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Personal information

Wants

Austausch zu Entwicklungen, Synergien und Zusammenwachsen von Web Analytics mit User Experience, Targeting, Business Intelligence, Predictive Analytics, CRM, Advertising 2.0, Social Media Analytics, Buzz Measurement und Online-Marketing Erfolgskontrolle. Interessante Gesprächspartner, Summits, Kongresse, Diskussionen, Themen und Herausforderungen

Haves

Web Analytics, WebMining, Social Media Strategien und Measurement, Webanalyse - Methodenkompetenz, Kontakte, Systemarchitektur, Beratungs-, Projektleitungs- und Umsetzungserfahrung. Regelmäßiger Sprecher auf Fachkongressen (emetrics, Marketing Optimization Summit, Internet World) zu den Themen Web Analytics und Behavioral Targeting. Expertise zu KPIs und Umsetzung von Reporting-, Profiling und Analyseanforderungen. Datengrundlagen für Bereiche wie Echtzeitpersonalisierung und Prediction. Erfahrung mit SPSS NetGenesis, WebTrends, Visual Sciences, Omniture, WebMining 4 Clementine und weiteren Web Analytics und Social Media Analytics Lösungen

Interests

Literatur (nicht Lesen), Reisen (auch Strand und Leute), Film (Im Kino und auf Filmfestivals), Laufen (draussen), Fussball (im Stadion)

Organizations

Web Analytics Association, WAA, Fipresci, VdFk, UNV, mensa.org/MinD, Arbeitsgemeinschaft Social Media e.V.

Professional experience

2007 - present

Senior Manager, Head of Marketing Strategy & Analysis

(The company name is only visible to registered members)

Industry: Management Consulting, Technology Consulting, Business Consulting, Marketing & Advertising, Research & Analytics, Interactive Agency, Online Strategy, Social Media, Online Marketing

2008 - 2009

Lehrbeauftragter Web Analytics / Social Media

FH Düsseldorf, http://www.fh-duesseldorf.de

Industry: Academia

2007 - 2009

Regional Coordinator Central Europe

Web Analytics Association, http://www.webanalyticsassociation.org

Industry: Research

2006 - 2007

Project Director Web Analytics and Targeting

United Internet Media AG, http://www.united-internet-media.de/

Industry: Marketing & Advertising, Web Analytics, Behavioral Targeting, Targeting, TGP, Online-Marketing Erfolgskontrolle, eMetrics, Predictive Web Analytics

2002 - 2006

Senior Web Analytics Consultant, Partner

e-dynamics, http://www.e-dynamics.de

Industry: Internet, Web Analytics Consulting, Implementation, Support

2001 - 2002

Senior Consultant Web Analytics

NetGenesis, http://web.archive.org/web/20010702140320/www.netgen.com/

Industry: Internet, Web Analytics Vendor, Consulting, Implementation

1999 - 2001

e-Business Principal, Partner

ilypsys AG, http://www.ilypsys.de

Industry: Internet, eBusiness, Online Marketing, ISP

1999 - 2001

Lead Data Architect, Mitgründer

VRAP (an ilypsys company), http://www.vrap.com

Industry: Internet, VRML, Virtual Reality Architecture, Scenarios and Marketing

1995 - 1999

Consultant, Gründer

arena.medien (an ilypsys company from 1999), http://web.archive.org/web/20000302005644/http://www.arena.de/

Industry: Online Media, e-Business, ISP, Portal Development

Status

Entrepreneur

Educational background

University/College

University of British Columbia, Vancouver, 2006 - 2008

Web Analytics, Award of Achievement in Web Analytics

RWTH Aachen, 1990 - 1994

Komparatistik, Linguistik, NDL

Languages

German, English, Dutch

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Confirmed contacts

Alexander Holl, Tim Cole, Thomas Rochner, Alexander Heintz

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