Prof. Osvaldo Ramirez Hurtado

-Contribute to the overall marketing vision & strategy -Oversee global build-out of NYL Digital’s front end marketing engine -Oversee content strategy and creative, digital advertising, promotions & media buying budgets -Continuously analyze digital marketing performance and identify & oversee performance optimization plans

1.-Day to day delivery and management of on-going SEO activities 2.-Auditing and analysis of websites - identifying areas for optimisation 3.-Implementing on-site changes to websites 4.-Providing technical SEO recommendations and implementing suggestions 5.-Development, delivery and project management of link building programmes

1. Review and develop a new digital marketing plan including E-commerce SEO, SEM, SMO, SMM and Social Media Plan. 2. Develop blended marketing strategie (on line and off line) mainly using google web master. 3. Development a new approach of Web 2.0 within the company in order to achieve the digital brand postiion within Google, Yahoo and Bing. 4. Creation a cross reference strategy using numbers from the past (New visitors, Bounce Rate, CTR among other metrics from google analytics)

1.-Define all the new Digital strategy for the new digital division 2.-Analyse and Optimize current customers accounts including digital marketing strategies 3.-SEO 4.-SEM 5.-SMM 6.-SMO 7.-WEB Development 8.-E-commerce Development 9.-App Marketing

1.-Full Ecommerce Implementation 2.-Full Digital Metrics Integration Plan 3.-Developed a new SMO and SMM strategy 4.-Developed a new SEM strategy 5.-Full Integration of the new Blended Marketing Plan 6.-Develope a new App Marketing Plan 7.-Full Email marketing plan implementation CRM

1. Building a Digital Marketing Plan for all the accounts. (Offline-Online) 2. Cross Media Analysis for the different accounts .(Digital Market) 3. Develop a POP plan for the different accounts within the company. (Offline-Online) 4. Review of the best BTL practices and adopt some ideas for the different accounts. (Offline-Online)

1. Review and develop a new digital marketing plan including E-commerce SEO, SEM and Social Media Plan. 2. Develop blended marketing strategie (on line and off line) mainly using google web master, Travis 3.5 and IBP11. 3. Development a new approach of Web 2.0 within the company in order to achieve the digital brand postiion within Google, Yahoo and Bing. 4. Creation a cross reference strategy using numbers from the past (New visitors, Bounce Rate, CTR among other metrics

Develop the marketing plan for the whole company, manage the viral marketing campaign, devolpe strategy, creating the marketing budget

Market Research, SAP SD Key User, Web Development, Web trends, Business Development.

Branding, Market Research

Big Data and Omnichannel

The Master in Digital Marketing and Business Communication on the Internet (Web 2.0) develops ESDEN framed bases necessary training in exercises and case studies recognized the hand of digital marketing professionals and business communication on the Internet.

Digital Marketing

Business Direction Strategic Planning

Sales Department Module

Systems Administration Unix Linux

Viral marketing Product Development Market Research