Summary
Traditional interruptive advertising, branding and marketing isn't working anymore. Now the consumers have the power, you can't interrupt them, but they can interrupt you...
People are not targets anymore, people are communities, and they expect to be treated with care and respect. Today the only way to achieve customer loyalty and return business is to adapt your marketing model to engage people. Believe that the world needs, not more communication, but better communication.
If you need some help doing this, here I am!
Specialties:
Community branding, creativity for engagement marketing, customer experience manager, brand experience, virtual communities, emotional design, interactive and creative communication, creative direction, interactive design, user experience, online strategy branding, online marketing, experience design, customer insights, interactive creativity professionals head-hunting.
Experience
Director of Marketing Communications
Profesionalia | USG People
(Privately Held; 11-50 employees; USG; Marketing and Advertising industry)
September 2005 – Present (2 years 7 months)
Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. Strategic Consulting, including business plan & sales strategy development. Advising new businesses on formation of corporations and business structures. Advertising head-hunting, recruiting talent for creative organizations.
Pere has 3 recommendations (1 report, 2 partners) including:
* Valentin Paul Constantinescu, Responsable de Producción Web, Profesionalia/USG People
* Carlos Alonso, Responsable de Comunicacion, Emailing Solution
* PABLO A. ALVAREZ A. (alvarez_pablo@yahoo.com), Sales and Marketing Projects Leader, Business Development Manager, AquaMobile (and also other companies)
View recommendations
Founder & Administrator
inusual
(Non-Profit; 501-1000 employees; Professional Training & Coaching industry)
May 1997 – Present (10 years 11 months)
Community administration, editing documents, selecting contens, giving resources to volunteers promoting interactive creativity.
Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
Pere has 2 recommendations (2 partners) including:
* Carlos Andrade, Senior Manager - Business Development Department in Geoban, Grupo Santander
* Miquel Bestraten, Marketing Manager, Russian-Spanish Trade Chamber
View recommendations
Professor of Interactive Creativity
Universitat Pompeu Fabra - IDEC
(Educational Institution; 5001-10,000 employees; Education Management industry)
March 2006 – June 2007 (1 year 4 months)
Interactivity communications principles, email marketing creativity, virtual communities, ebranding strategies, interactive campaign management, creative team building.
Professor of Interactive Communication, Experience Design, UxD, HCI.
Universitat Autònoma de Barcelona
(Educational Institution; 5001-10,000 employees; Higher Education industry)
May 1997 – June 2006 (9 years 2 months)
Human computer interaction, interactive creativity principles, project management, methafors, mental models, creativity criteria, creative resources, talent management.
Pere has 1 recommendation (1 report) including:
* Neus Rojano, product manager, Caixa Terrassa
View recommendations
Executive Creative Director
Elogia
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2004 – September 2005 (1 year 9 months)
The same that in Comlógico, but with complete service in "singular communication" we can help your brand to build an affective link with the consumer and the society. My occupation at Profesionalia focused all my attention and I decided to finsih my participation board at Elogia.
Executive Creative Director
Comlógico
(Public Company; 11-50 employees; Marketing and Advertising industry)
January 2001 – January 2004 (3 years 1 month)
Professor of Graphic Advertising Projects
Terrassa. Escola d'Art i Disseny
(Educational Institution; 201-500 employees; Marketing and Advertising industry)
September 1991 – June 2003 (11 years 10 months)
Director of Communication
Meto Identification Systems
(Privately Held; 10,001 or more employees; Utilities industry)
June 1995 – June 2000 (5 years 1 month)
Image & Communication Manager
Esselte Meto
(Public Company; 10,001 or more employees; Printing industry)
May 1991 – June 1995 (4 years 2 months)
Graphic Designer
Esselte Meto
(Privately Held; 10,001 or more employees; Apparel & Fashion industry)
June 1987 – June 1991 (4 years 1 month)
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* Pere has never worked at this company
* Pere no longer works at this company
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Education
IESE Business School - University of Navarra
2008, PDD - Management Development Program, 2008 – 2008 (expected)
Accounting and Control.
Financial Management.
Markets and Business Opportunities.
Sales Management.
Manufacturing and the Value Chain.
Operations Management.
The People and Responsibilities of the Organization.
Human Behavior within the Organization.
Innovation and Information Technology. Information Systems.
Competitive Strategy and General Management.
Activities and Societies: This Program consists of a series of modules that equip the participants with the necessary tools for making decisions from the overall viewpoint of General Management. More info at:
http://tinyurl.com/34oug6ICEMD-ESIC
Master Executive, Relational Marketing, CRM & eCommerce, January 2001 – June 2001
Universitat de Barcelona - Les Heures
Master, Communication Management at Organizations, October 1998 – May 1999
EADA
Diploma, Direction of Advertising, September 1996 – June 1997
Art & Design Terrassa's School
Degree, Graphic Design & Advertising, September 1987 – June 1992
Recommendations For Pere
Director of Marketing Communications
Profesionalia | USG People
“Pere was the one who gave me the opportunity to learn new aspects of online environment. Open minded and very professional in his work, dominates the social side of internet, knowing it in fine details. It was a pleasure and a rewarding experience working with you.” November 29, 2007
Valentin Paul Constantinescu, Responsable de Producción Web, Profesionalia/USG People
reported to Pere at Profesionalia
“I'm astonished at the amount of work Pere can deal with, and in a brilliant way. I'm a little envious of his work ethic and creativity. Working with him has been a real pleasure so far, and I expect it to continue that way.” April 11, 2007
Carlos Alonso, Responsable de Comunicacion, Emailing Solution
was with another company when working with Pere at Profesionalia
“Pere is a dynamic entrepreneurial Marketing Communications professional with strong knowledge of the spanish market. His drive makes him a valuable asset and professional always on the cutting-edge.” March 28, 2007
PABLO A. ALVAREZ A. (alvarez_pablo@yahoo.com), Sales and Marketing Projects Leader, Business Development Manager, AquaMobile (and also other companies)
was with another company when working with Pere at Profesionalia
Founder & Administrator
inusual
“Pere is an extraordinary professional. He first came to my attention as founder of the "inusual" networking platform, speacially beacuse his clear and well-communicated understanding of the creative process. I appreciate his role as leading thinker and motivator for all the persons that share with him this "inusual" connection.” May 31, 2007
Carlos Andrade, Senior Manager - Business Development Department in Geoban, Grupo Santander
was with another company when working with Pere at inusual
“I have been working with Pere at "Marketing and Advertising Week" at Pompeu Fabra University with plenty of succes.That summer university with more than 110 companies as a teachers and more than 500 attendance along 4 years is a strategic moment for marketers to create sinergies as Pere Rosales and myself we are doing... He is a very creative, hard worker and positve spirit. Also he helped me in Networking Meeting Events in Barcelona with a huge capability to motivate people.” April 11, 2007
Miquel Bestraten, Marketing Manager, Russian-Spanish Trade Chamber
was with another company when working with Pere at inusual
Professor of Interactive Communication, Experience Design, UxD, HCI.
Universitat Autònoma de Barcelona
“Realizar el post-grado con Pere de profesor fue una fructificante experiencia, la cual me ha ayudado mucho en mi carrera profesional. Fue un placer tener a Pere como referente durante todo el post-grado que tuvo lugar hace casi 3 años.” November 26, 2007
Neus Rojano, product manager, Caixa Terrassa
reported to Pere at Universitat Autònoma de Barcelona
Additional Information
Websites:
* My Company
* My Website
* My Blog
Interests:
brand communities, interactive communication, interactivity, experience design, customer experience management, human computer interaction, usability, multimedia, marketing, branding, creativity, advertising, strategic planning, corporate communication, digital photography, professional communities, professional networking, usability research, treking, international travel, gourmet, historical & modern architecture, reading good books, playing piano.
Groups and Associations:
Administrator of INUSUAL - interactive creativity platform in spanish. Board Member of UPA Spain. Member of WOMMA - Word of Mouth Marketing Association. Member of ENGAGE - Design & Emotion Group. Member of CADIUS, the main usability grup in spanish. Member of creativity team of IAB Spain - Interactive Advertising Bureau. Member of AGEMDI-FECEMD - Interactive & Direct Marketing Agencies Association in Spain.
Honors and Awards:
Member of The International Academy od Digital Arts and Sciences, Juror at "El Sol" Festival 2005 & "Art Directors Club of Europe" 2005, Chairman an juror at "Laus" Awards 2005, Juror at "Iman" Awards 2002, and 2006, juror of "NewYork Festival" 2004, winner of "Iman" Awards 2001, and "Laus" 1993. Frequent article writer for some interactive & marketing magazines. Also participating in semminars, masters & lectures at some schools, universities, congresses & festivals.
