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Professional experience
(The company name is only visible to registered members)
Industry: Information Technology & Services, Information Aesthetics, Interactive Architecture, Ambient Intelligence, Calm Technology Solutions, Smart Environments, Digital Scenography, Real-Time Video Synthesis, Real-Time Data Metaphors
Oct 1996 - Jan 2002
(5 years, 4 months)New Media Expert, Head of Competence Center
Fantastic Corporation, http://www.fantastic.com
Industry: Computer Software
Educational background
Media and Communication, MBA
About me
In 2006 he filed the patent "Instinctive Communication Channel for the perception of Multivariate Data Changes" and the same year he founded BASHIBA (
In March 2008 Roberto was granted the "Venture Leaders 2008" award and in June 2008 he offered a Tech Talk at the Google Headquarters in California about Real-Time Data Metaphors.
In 2009 Roberto designed the videos for the opera “l’Amour de loin” (première at the English National Opera, July 2009, London) and for the theatrical show “Donka” (première at the Mossovet Theatre, January 2010, Moscow).
Before founding BASHIBA, Roberto led the Research and Prototyping Competence Centre within the Fantastic Corporation. There, he explored future media experiences and their enabling technologies, such as the real-time integration of live sport events with broadband-enabled gaming consoles.
// BASHIBA SA, Calm Technology Solutions
Homepage:
LARGE SCALE PROJECTIONS + VIDEO DESIGN:
2010:
BASHIBA Panorama Digital Scenography at the Mossovet Theatre, Moscow
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2009:
BASHIBA Panorama Digital Seascapes at the English National Opera
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Financial Times Review:
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YouTube trailer:
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// The Product: BASHIBA PANORAMA
When ‘The Big Movie’ Is More Useful Than a Big Picture
When situations are complex, sensing data changes of multiple variables through a real-time data metaphor like BASHIBA Panorama might be the best way to "smell" the situation and respond to it.
Take the following example: If you are snowboarding, and you see an avalanche, do you try to escape the trajectory of the avalanche or do you worry about variables like external temperature, wind force etc?
Similarly, in business environments, we tend to double-check and re-read variables that in moments of crisis might be irrelevant. BASHIBA Panorama has been built as a natural visual complement (The Big Movie) so that you and your team can share a common picture of reality and openly discuss counter-measures. If the avalanche is imminent, you don’t want to lose time in discussing the density of the snow!
2008: BASHIBA PANORAMA Google Tech Talk in Mountain View
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2007: BASHIBA PANORAMA received the ated-ICT award
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2007: BASHIBA PANORAMA mentioned on infosthetics.com:
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Description DE:
KOMPLEXE VERÄNDERUNGEN VERSTEHEN, OHNE ZAHLEN ZU LESEN
Eine unaufdringliche, permanent aktive, intelligente Oberfläche, die die Art
und Weise wie Menschen komplexe Datenänderungen aufnehmen, verändert. Wir
transformieren massive Datenmengen in ein sinnvolles Bild (Real-time
Daten-Panorama), das ohne kognitive Anstrengungen interpretiert werden kann.
Description FR:
COMPRENDRE LES CHANGEMENTS COMPLEXES SANS LIRE DES CHIFFRES
Un langage audiovisuel pour faciliter la compréhension des changements
complexes. Nous transformons vos données en images (real-time data panorama)
pour vous permettre de percevoir les changements, en temps réel, sans aucun
effort cognitif (perception périphérique).
2004 BASHIBA META-GAMING
BASHIBA CrossPlay
The natural evolution of network gaming: Meta-gaming and Meta-competition.
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// 1996-2002: The Fantastic Corporation | First in Broadband Mulitmedia
2001 FANTASTIC GAMING
Produced prototype of real-time racing game via satellite. Rather than watching the Formula 1 race in the conventional manner on TV, fans can get an intimate experience by participating in it using their gaming stations.
1998 FANTASTIC BROADBAND MEDIA
Produced the first broadband channels for premium content providers such as Eurosport, MTV and Reuters.
// My Brain Extension: Wheii.com > Be in the Know
Wheii.com is a knowledge portal dedicated to monitoring and understanding global trends, the market and emerging technologies.
Selected Lectures:
2006
Lecturer, University of Art and Design HGKZ Zurich:
"Information Aesthetics"
2005
Lecturer, University of Art and Design HGKZ Zurich:
"Science Fiction, Utopias and Mobile Visions"
2004
Guest Lecturer, University of Lugano:
"Technology is not a limiting factor > Cultivate Your Dreams"
// Additional Information and Interests
Humanistic
» Esthetic theory, philosophy, eastern thought, psychology.
Hi-Tech
» Instinctive Communication Channels.
Art
» Photography:
» Video
» Immersive Environments
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