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Roland Fiege

MBA

Managing Partner MAP Germany

(The company name is only visible to registered members)

Frankfurt
Germany

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Personal information

Haves
Edit

Audience Buying
0

Audience Engagement
0

Marketing Strategie
0

Online Marketing
1

Strategieberatung
0

Marketing Konzeption
0

Online Marketing Lösungen
0

Social Media Marketing
0

Community Management
0

Mobile Marketing
0

Apps
0

Marketing Consulting
0

RTB
0

Realtime Bidding
0

Search Marketing
0

Database Marketing
0

Social Analytics
1

Social Media Monitoring
1

Social Insights
0

Marketing Dashboards
0

Marketing Controlling
0

Online Mediaplanung
0

Social Ads
0

Marketing ROI
0

Data Driven Advertising
0

Programmatic Automated Buying
0

Audience Acquisition
0

Audience Profiling
0

Audience Segmentation
0

Audience Analytics
0

Audience Discovery
0

Business Intelligence Management Consulting
1

Projektmanagement
0

Business Analyst
0

Tags: SOX
0

Compliance
0

BaFin
0

BI
1

Corporate Performance Management
0

Balanced Scorecard
4

MDM
0

BSC
0

Cognos
0

SAS
0

BI
1

CPM
0

SAP BI/BW
0

Business Objects
1

BO
0

Consulting
4

Reporting
0

Datenbank
0

Data Warehouse
0

Web Analytics
4

Google Analytics
0

Social Media
11

Measurement
1

Monitoring
1

Targeting
0

Adtelligence
0

eMetrics
0

Social Media Analytics
7

Social Ads
0

Customer Intelligence
0

Social Media Balanced Scorecard
11

SMBC
1

Social Commerce
4

Edit
Wants

Edit Talente, Forschungs-Kooperationen im Bereich Social Commerce, fachlichen Austausch zu Social Media Metrics & Balanced Scorecard
Interests

Edit Radsport, französische Küche & Weine, Ötztaler Radmarathon, Marathon du Médoc, Rennrad (Passo di Sella, Timmelsjoch et al), Kunst, Social Media Measuring, Harvard Business Review
Organizations

Edit BVDW eV, IT-Forum Rhein Neckar eV, RRC-ENDSPURT 1924 Mannheim eV
Groups

Professional experience

Aug 2012 - present
(10 months)

(Only visible to registered members)
Jun 2011 - present
(2 years)

Vorstand Kommunikation

IT-Forum Rhein-Neckar e.V., http://www.itforum.de/

Industry: Public Relations & Communications
to present

Gastdozent

Popakademie Baden-Württemberg

Industry: Academia
to present

Lehrbeauftragter

Fachhochschule Köln, http://www.social-media-zertifikat.de/

Industry: Academia
May 2011 - Jul 2012
(1 year, 3 months)

Senior Director of Social Media Marketing

MicroStrategy Deutschland GmbH, http://www.microstrategy.com

Industry: Computer Software
Jan 2011 - Apr 2011
(4 months)

Organisator & Veranstalter

Twittwoch e.V., http://www.twittwoch.de/kategorie/twittwoch-vor-ort/mannheim/

Industry: Consulting
Jan 2009 - Apr 2011
(2 years, 4 months)

Management Consulting für Strategiefragen in der Social Media-Sphäre

BI, METRICS & MEASUREMENT, http://www.rolandfiege.com

Industry: Consumer Services
Jun 2010 - Sep 2010
(4 months)

Consultant & Business Development

ADTELLIGENCE GmbH, http://www.adtelligence.de

Industry: Information Technology & Services
Jan 2009 - May 2010
(1 year, 5 months)

Unternehmensentwicklung caesar systems GmbH

GFN AG

Industry: Consulting, Training & Weiterbildung, Personalvermittlung, Personalentwicklung, Bewerbercoaching
Aug 2004 - Dec 2008
(4 years, 5 months)

Geschäftsführer

ERNW GmbH, http://www.ernw.de

Industry: Information Technology & Services, IT-Security Dienstleister

Educational background

Feb 2009 - Jun 2010

Graduate School Rhein-Neckar
Business Information Systems, MBA

Business Intelligence (BI), Social Media Monitoring & Measuring
Oct 1992 - Oct 1994

FernUni Hagen
Wirtschaftswissenschaften

Languages

German (First language), English (Fluent), French (Good knowledge)

About me

Roland Fiege (1969) ist Managing Partner bei Mediabrands Audience Platform (MAP) Germany. Im Frühjahr 2010 vollendete er seinen MBA (Business Information Systems) an der Graduate School Rhein-Neckar und verfolgt seitdem die Forschungsschwerpunkte Strategy Maps und Social Media Balanced Scorecard (SMBSC). Er engagiert sich u.a. in der Fokusgruppe Social Media Strategie des IfM der Universität St. Gallen sowie Gremien des BVDW; die Ergebnisse seiner Arbeiten sind in seinem Buch "Social Media Balanced Scorecard" (Springer Vieweg, Wiesbaden 2012) nachzulesen. Roland Fiege wohnt in Mannheim, ist verheiratet und hat ein Kind. Er verbringt seine Freizeit neben der Familie gerne auf dem Rennrad in den Bergen Korsikas.

Kontakt:

http://www.twitter.com/rolandfiege
Blog:

http://www.rolandfiege.com
Buch: http://www.amazon.de/