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- Aug 2012 - present
- Jul 2012
- Aug 2006 - Jul 2012
- Jul 2006
(2 years, 3 months)
- May 2004 - Jul 2006
- Sep 2001 - Mar 2004
9 years+ experience in -
Search Engine Marketing (SEM, SEA), Pay Per Click advertising (PPC), landing page optimization, web analytics, new member acquisitions, lead generation, e-commerce, content advertising, online publishing, product development and management, client integration and management. Project management PM, client/vendor relationship, account management.
Comprehensive knowledge online advertising models; including:
CPM, CPL, CPA, CPC (Google AdSense and others)
Search Engine Marketing (SEM). Keyword list generation, Advanced bid management and Ad optimization skills. Able to lower CPCs and raise CTRs, thus improving Quality Score.
Advanced knowledge of all SEM search platforms; AdWords and AdCenter, as well as numerous 2nd and 3rd Tier search providers. Working knowledge of most third party bid managment tools. Expert knowledge of PPC advertising and SEM best practices. Working knowledge of SEO best practices.
ROI (ROAS), Margin and Revenue oriented SEM (SEA), Price Comparison Engines, Google Adwords Qualified, AdCenter accredited, Social Media (SMO, mainly Facebook and Google+), Business Analytics and Bid Management
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