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Rolf Wallner

Diplom-Betriebswirt

Head of Performance Marketing (int.)

(The company name is only visible to registered members)

80807 München
Germany

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Personal information

Haves

Edit Mehr als neun Jahre fundierte Erfahrung in Onlinewerbung, Online Marketing, Onlinemarketing, SEM, SEA, PPC, SEO, Suchmaschinenoptimierung, SMO, Searchmarketing, Search Engine Marketing, Suchmaschinenmarketing, Performance Marketing, Social Marketing, Social Media Management, Sponsored Links, ROI Tracking, Bid Management, Affiliate Marketing, Cross-Channel Steuerung, Search Funnel Steuerung, Adwords, Adsense, Yahoo Search, Keyword Advertising, Comparison Shopping, Online Shop Building (speziell Retailer), Online Shop Consulting, Teamaufbau, Teamleitung, Kaufprozessanalyse.
Wants

Edit Interns/ Praktikanten (6 Monate, ab sofort in unserem Münchner Office) zur Unterstützung des deutschen, spanischen und/oder UK SEM-Teams! Kontakte & Ideenaustausch zu den Themen SEM (SEA) und SEO, Trends im Bereich Search, Display, Social & Mobile sowie Online Marketing und E-Commerce im Allgemeinen
Interests

Edit Literatur, Sport, neue Technologien
Organizations

Edit OpenBC, Internet-Marketing
Groups

Professional experience

Aug 2012 - present
(10 months)

(Only visible to registered members)
Aug 2006 - Jul 2012
(6 years)

Lead Marcom Manager - A&O / Team Leader Suchmaschinenmarketing (SEM)

Microsoft Deutschland GmbH - Ciao Commerce Division, http://www.ciao-group.com

Industry: Internet, Media Services
May 2004 - Jul 2006
(2 years, 3 months)

Key Account Manager

24/7 Realmedia Germany, http://www.realmedia.com

Industry: Internet
Redakteur

Constantin Entertainment, http://www.constantin-entertainment.de/cms/front_content.php?changelang=1&switched=1

Industry: Media Production
AL

Home Shopping Europe, http://www.hse24.de/

Industry: Media Production

Educational background

Sep 2001 - Mar 2004

FH Stuttgart
BWL, Diplom-Betriebswirt (FH)

Marketing

Languages

German, English, French

About me

Overview

9 years+ experience in -
Search Engine Marketing (SEM, SEA), Pay Per Click advertising (PPC), landing page optimization, web analytics, new member acquisitions, lead generation, e-commerce, content advertising, online publishing, product development and management, client integration and management. Project management PM, client/vendor relationship, account management.

Comprehensive knowledge online advertising models; including:
CPM, CPL, CPA, CPC (Google AdSense and others)

Search Engine Marketing (SEM). Keyword list generation, Advanced bid management and Ad optimization skills. Able to lower CPCs and raise CTRs, thus improving Quality Score.

Advanced knowledge of all SEM search platforms; AdWords and AdCenter, as well as numerous 2nd and 3rd Tier search providers. Working knowledge of most third party bid managment tools. Expert knowledge of PPC advertising and SEM best practices. Working knowledge of SEO best practices.

Specialties

ROI (ROAS), Margin and Revenue oriented SEM (SEA), Price Comparison Engines, Google Adwords Qualified, AdCenter accredited, Social Media (SMO, mainly Facebook and Google+), Business Analytics and Bid Management