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Ron Spears

Director of National Advertising

(The company name is only visible to registered members)

  • 10128 New York
  • United States

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Professional experience

  • 2006 - present

    (Only visible to registered members)

Educational background

  •  
    University of Missouri at Columbia

    Journalism and Advertising, BA

  • Languages
    English

About me

Based in New York City, advertising executive and senior sales leader Ron Spears draws on extensive sales and management experience from his 15 year career in New York City and Los Angeles. Ron Spears has held a series of ad sales and management positions of increasing responsibility at major media companies including Gannett, Times Mirror, Tribune Company, and Cablevision Inc. Graduating Cum Laude with a Bachelor of Journalism in Advertising from the University of Missouri at Columbia in 1994, Ron Spears displays exceptional skills in sales force management, staff recruitment and development, strategic business development, advertising account and territory management, corporate needs assessment, and revenue forecasting/projections. With an extensive professional network of contacts in Los Angeles and New York City, Ron Spears has developed lucrative relationships with senior advertising executives, provided clients with creative advertising, and constantly exceeded revenue objectives over the course of his career.

Currently, Ron Spears serves as Director of National Advertising of free daily newspaper AM New York, the largest daily newspaper by circulation in the New York City metropolitan market. Under the leadership of Ron Spears, AM New York’s explosive advertising revenue growth transformed it from a mere start-up from the Newsday Media Group to a legitimate city wide powerhouse, growing in both circulation and revenue - exceeding even its parent Newsday in circulation and doubling national advertising revenue during a drastically challenged five years in the newspaper industry. Ron Spears’ notable accomplishments at AM New York include building a television "tune-in and industry buzz" strategy that resulted in 23 TV network partnerships and over $3 million in TV advertising revenue, as well as establishing a luxury goods and fashion industry strategy that included the launch of a new high gloss fashion magazine and partnering with designers during Mercedes Benz Fashion Week resulting in over $750,000 in 2009 from fashion, fragrance, and beauty advertisers.  Ron Spears lead the national sales organization to double digit growth at AM New York in all of the last five years, while the rest of the newspaper industry contracted at an historic pace.

Prior to joining AM New York, Ron Spears served for nine years as an advertising executive at The Los Angeles Times, the second-largest metropolitan newspaper in the United States by circulation. At The Los Angeles Times, Ron Spears oversaw the largest advertisers for the paper, including Macy’s, which was the newspaper’s largest investment at $22 miliion. Ron Spears also generated millions in new ad revenue at The Los Angeles Times, including $2 million from a market-wide insert program for Wickes Furniture in 2004, as well as convincing the largest independent mattress company in the country to try print for the first time, resulting in over $2.2 million in new revenue in 2005. He also led Levitz Furniture to 139 percent growth in 2003 through a multimedia strategy involving direct mail and online services, delivering over 80% market share of all LA/OC  newspapers.
 
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