Ruxandra Dariescu   Premium Member   Group moderator

Marketing expert with over 12 years experience impacting the performance of multimillion-dollar organisations, product operations and international start-up ventures through strategic marketing planning and execution.
 
• Entrepreneurial with strategic projects background including international company launches and multi-brand products re-launch. Projects: country launch of Xnet at Vodafone Romania, global launch of Infinys at Convergys, European launch of Lombardi, International launch of Fair Isaac
(Products: telecom services, CRM, billing, credit cards risk management applications for scoring, originations, collections and recovery, fraud management)
• Direct impact on marketing performance and process from strategy, target analysis, positioning to campaigns design and execution. Projects: re-positioning of 7 brands at Fair Isaac, new processes for product management at Convergys
• Key contributor to organisations reaching major world industry leaders as well as small start-up international operations in industries like mobile telecommunication, internet, information technology for communications and financial services (retail banking, investment banking), non-invasive environment analysis services