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Ruxandra Dariescu

International Marketing and Business Development

(The company name is only visible to registered members)

EC1V 4PY London
United Kingdom

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Personal information

Wants

Educate CEE markets about cost effective marketing, Create and implement business develoment plans for SME (IMM), Launch Romanian companies in Europe
Haves

Strategic Market Planning (International) Start-up/launch strategy development Marketing performance optimisation o Integrated communication (on/off line) Product Management Project and Campaign Management Strong Analytical and Problem Solving Skills
Interests

international market strategies launch and re-launch of brands marketing campaigns management and optimisation
Organizations

Chartered Institute of Marketing, UK (MCIM)-, Chartered Management Institute, UK (ACMI)-, Alumni Management Centre Europe, Belgium
Groups

Professional experience (14 years, 4 months)

Oct 2007 - present
(4 years, 8 months)

(Only visible for registered members)
Jan 2007 - present
(5 years, 5 months)

Executive Marketing and Business Development

geoscan, http://www.geoscan.ro

Industry: Environmental Services
Apr 2005 - present
(7 years, 2 months)

Scholar Consultant

GLG Councils, http://www.glgcouncils.com

Industry: Information Technology & Services
May 2005 - Mar 2007
(1 year, 11 months)

International Marketing Director

Fair Isaac, http://www.fairisaac.com

Industry: Financial Services
May 2000 - May 2005
(5 years, 1 month)

Head of International Product Management

Convergys, http://www.convergys.com

Industry: Information Technology & Services
Feb 1998 - May 2000
(2 years, 4 months)

Product Manager

Vodafone Romania

Industry: Telecommunication

Employment status

Freelancer

Educational background

1991 - 1997

University of Bucharest
Biochemistry, Diplomate and Licentiate

Languages

English, Romanian

About me

Marketing expert with over 12 years experience impacting the performance of multimillion-dollar organisations, product operations and international start-up ventures through strategic marketing planning and execution.

• Entrepreneurial with strategic projects background including international company launches and multi-brand products re-launch. Projects: country launch of Xnet at Vodafone Romania, global launch of Infinys at Convergys, European launch of Lombardi, International launch of Fair Isaac
(Products: telecom services, CRM, billing, credit cards risk management applications for scoring, originations, collections and recovery, fraud management)
• Direct impact on marketing performance and process from strategy, target analysis, positioning to campaigns design and execution. Projects: re-positioning of 7 brands at Fair Isaac, new processes for product management at Convergys
• Key contributor to organisations reaching major world industry leaders as well as small start-up international operations in industries like mobile telecommunication, internet, information technology for communications and financial services (retail banking, investment banking), non-invasive environment analysis services