S. Olaf Loerz

Based in London Sven Olaf Loerz is a veteran of more than thirteen years dedicated to the intersecting areas of entertainment, technology and marketing. 

Olaf drives the Data product roadmap for TV, Video and Music for Rovi across Europe. He joined the company from Stamintech Partners, where he advised a broad portfolio from corporate to start-up clients such as Deutsche Telekom, Buongiorno/Lumata and Beyond Oblivion on new business opportunities in the digital content and music domain. Previous to his consulting role Olaf was leading Product Management for Nokia Siemens Networks' white-label media service (M2Y) serving a truly global customer base. Earlier in his career Olaf consulted leading enterprise software vendors such as Siebel, Oracle and IBM on numerous market and business development projects and campaigns across EMEA. In 2000, Olaf was hired by pioneering mobile social network uboot.com to launch the service in Germany and led all efforts in building brand credibility in the youth segment. Olaf started his professional career as entrepreneur in the live music industry working with acts such as Daft Punk, The Roots, Paul van Dyk, Goldie, Eric B, Roni Size and many more. He produced shows for audiences of up to 10k as wells as branded events for customers such as Hugo Boss and Diesel. 

Olaf holds a Master in Commerce from Macquarie University Sydney, Australia and a BA in Political Sciences and Modern and Medieval History from University Heidelberg, Germany. He furthermore holds a professional qualification in Marketing-Communication. He is a Certified Scrum Product Owner and NLP Practitioner.