S. Olaf Loerz

Based in Zurich and Frankfurt, Sven Olaf Loerz advises Deutsche Telekom on new business opportunities and initiatives in the music domain.
 
Olaf holds over 12 years experience across the entertainment, technology and marketing domain space with the last 5 years focused on mobile and online media/music services.
 
Most recently Olaf consulted the world's leading mobile entertainment company Buongiorno on formulating and implementing a cutting-edge music product strategy for global roll-out. Previous to this assignment, Olaf was leading Product Management for Nokia Siemens Networks' white-label music service Music2You (M2Y) serving a truly global customer base. Prior, Olaf consulted leading enterprise software vendors such as Siebel, Oracle and IBM on numerous market and business development projects and campaigns across EMEA. In 2000, Olaf was hired by pioneering mobile social network uboot.com to launch the service in Germany and lead all efforts in building brand credibility in the youth segment. Olaf started his professional career as entrepreneur in the live music entertainment space working with acts such as Daft Punk, The Roots, Paul van Dyk, Goldie, Eric B, Roni Size and many more. He produced shows for audiences of up to 10k as wells as branded events for customers such as Hugo Boss and Diesel.
 
Olaf holds a Master in Commerce from Macquarie University Sydney, Australia, graduating top of his class, and read Political Sciences and Modern and Medieval History at University Heidelberg, Germany. He furthermore holds a professional qualification in Marketing-Communications.