Sacha Berlik

Diplom Kaufmann

Founder/CEO

(The company name is only visible to registered members)

50823 Köln
Germany

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Personal information

Professional experience (16 years, 7 months)

Nov 2008 - present
(3 years, 7 months)

Founder/CEO

(The company name is only visible to registered members)

Industry: Online Media
Jan 2003 - Oct 2008
(5 years, 10 months)

General Manager Western Europe / Co-Founder

Oridian, http://www.oridian.com

Industry: Online Media
Nov 1999 - Dec 2002
(3 years, 2 months)

Founder/CEO

ActiveAgent GmbH, http://www.goldbachmedia.ch

Industry: Online Media
Nov 1995 - Oct 1999
(4 years)

Leiter Vertrieb

SAT.1 Online, http://www.sat1.de

Industry: Broadcast Media

Employment status

Entrepreneur

Educational background

1992 - 1995

Universität Marburg, Freie Universität Berlin
Business Administration/General Management, MBA

Thesis in 1995: TV & Internet; will the complement be a competitor?

Languages

German, English

About me

mexad GmbH & mexad Ltd.(now)

Managing Director and founder of europes market- & technology-leader as intermediate between media-agencies and DSP´s, Ad Exchanges and SSP´s.

mexad (

http://www.mexad.com) is focussed on Online Display-Advertising & specialised on automized usage of auctionbased platforms.

ORIDIAN (Jan. 2003 – Oct. 2008)

General Manager Western Europe & co-founder (

http://www.oridian.com).

+Oridian is a globally operating ad network with 100 staff in New York, Tel Aviv, London, Cologne, Paris, Amsterdam, Buenos Aires, Sydney, Los Angeles, Vail and Hyderabad.
+Customers comprise all european media agencies as well as direct customers in online marketing at local, national and international levels.
+Oridian GmbH in Cologne was originally set up by me as the sole proprietor in December 2002 until I sold it to Oridian Ltd. in Israel in March 2005, when it became Oridian’s No.1 subsidiary out of Israel.
+ Founding & managing Oridians subsidiarys in Cologne, London, Plymouth, Amsterdam, tbc.

ActiveAgent (Nov. 1999 – Dec. 2002)

Managing Director and founder of the online ad network company ActiveAgent GmbH, a subsidiary of the METRO Group and sale of this ad network to goldbachmedia AG (

http://www.goldbachmedia.ch). ActiveAgent is now AdLink in Switzerland and Austria.

+Foundation and development of sales structure with branches in three German cities (Hamburg, Cologne and Munich), Vienna, Zurich, Budapest.
+Provision of consultancy and support for all German advertising and media agencies as well as for marketing departments of companies advertising on the internet in Germany
+Most important publishing customers gained: all Scout24 platforms, Expedia, Travel24, Lastminute.com, West.de and 100 further websites.
+Preparation and realisation of a merger with the Swiss media company goldbachmedia AG.

SAT.1 (Nov. 1995 - Nov. 1999)

Jan. 1999 – Nov. 1999 Sales Manager for SAT.1 Online, SAT.1 GmbH, Berlin

+SAT.1 is a top 3 TV broadcasting channel in Germany with a workforce of over 500.
+Development of various cross-media advertising platforms (TV and internet) as well as cross-media entertainment facilities (Alfa Romeo, TUI, Procter & Gamble and Bahlsen).
+Sale of cross-media productions (TV and internet) to advertising and media agencies as well as to marketing managers of branded article manufacturers based in Germany
+HR management and team coordination of the production of TV and internet formats
+Motivation of TV sales offices, selling internet advertising slots.

Aug. 1997 – Dec. 1998 Editor at Sat.1 Online, SAT.1 GmbH, Berlin

+Development, design and coordination of the production of websites

http://www.sat1.de and

http://www.harald-schmidt-show.de together with the head of department.
+Ongoing development through new ideas (including Baywatch Online, Nur die Liebe zählt Online, Startrek Online, various successful e-commerce applications: TUI Travelland, etc.)
+Development, design and realisation of websites for the Love Parade in Berlin 1997 and 1998, incl. e-commerce applications and live streaming of the most important events and parties
+Coordination of external agencies
+Provision of consultancy for the EU Commission Group 09 under KPMG on the subject: Economics of the New Media (1997-1998)

Nov. 1995 – Sept. 1997 Freelance work for SAT.1, SAT.1 GmbH

+Press Department
+Development of the SAT.1 Online Department together with the duty press manager of SAT.1 and thus among its founding members

Talks given

2000 Internet World Berlin
2001 Online Marketing Düsseldorf
2002 Media Forum North Rhine Westphalia
2010 SES London
2010 RIMC Reykiavik
2010 AdMonsters London - Keynote
2010 SES San Francisco
2011 AdStandard Warsaw
2011 SMX Munich
2011 SES London
2011 Adtraders Conference Hamburg - Keynote

University education

From April 1992: Business Management at Philipps University, Marburg
April 1994: Changed to Free University of Berlin
Summer 1997: Master degree in Business Administration
Subjects covered:
+Marketing
+Organisation and HR management
+General business management
+Industrial psychology

Title of thesis (1997):
+TV and Internet – Is the Complement Becoming a Competitor?

Languages:
+German: native language
+English: fluent, able to use in negotiations
+French: some knowledge