ORIDIAN (Jan. 2003 – Oct. 2008)
General Manager Western Europe (
www.oridian.com).
+Oridian GmbH in Cologne was originally set up by me as the sole proprietor in December 2002 until I sold it to Oridian Ltd. in Israel in March 2005, when it became Oridian’s German subsidiary.
+Oridian is a globally operating ad network with 100 staff in New York, Tel Aviv, London, Cologne, Paris, Amsterdam, Buenos Aires, Sydney, Los Angeles, Vail and Hyderabad.
+Customers comprise all european media agencies as well as direct customers in online marketing at local, national and international levels.
ActiveAgent (Nov. 1999 – Dec. 2002)
Managing Director and founder of the online ad network company ActiveAgent GmbH, a subsidiary of the METRO Group and sale of this ad network to goldbachmedia AG (
www.goldbachmedia.ch). ActiveAgent is now AdLink in Switzerland and Austria.
+Foundation and development of sales structure with branches in three German cities (Hamburg, Cologne and Munich), Vienna, Zurich, Budapest.
+Provision of consultancy and support for all German advertising and media agencies as well as for marketing departments of companies advertising on the internet in Germany
+Most important publishing customers gained: all Scout24 platforms, Expedia, Travel24, Lastminute.com, West.de and 100 further websites.
+Preparation and realisation of a merger with the Swiss media company goldbachmedia AG.
SAT.1 (Nov. 1995 - Nov. 1999)
Jan. 1999 – Nov. 1999 Sales Manager for SAT.1 Online, SAT.1 GmbH, Berlin
+SAT.1 is a top 3 TV broadcasting channel in Germany with a workforce of over 500.
+Development of various cross-media advertising platforms (TV and internet) as well as cross-media entertainment facilities (Alfa Romeo, TUI, Procter & Gamble and Bahlsen).
+Sale of cross-media productions (TV and internet) to advertising and media agencies as well as to marketing managers of branded article manufacturers based in Germany
+HR management and team coordination of the production of TV and internet formats
+Motivation of TV sales offices, selling internet advertising slots.
Aug. 1997 – Dec. 1998 Editor at Sat.1 Online, SAT.1 GmbH, Berlin
+Development, design and coordination of the production of websites
www.sat1.de and
www.harald-schmidt-show.de together with the head of department.
+Ongoing development through new ideas (including Baywatch Online, Nur die Liebe zählt Online, Startrek Online, various successful e-commerce applications: TUI Travelland, etc.)
+Development, design and realisation of websites for the Love Parade in Berlin 1997 and 1998, incl. e-commerce applications and live streaming of the most important events and parties
+Coordination of external agencies
+Provision of consultancy for the EU Commission Group 09 under KPMG on the subject: Economics of the New Media (1997-1998)
Nov. 1995 – Sept. 1997 Freelance work for SAT.1, SAT.1 GmbH
+Press Department
+Development of the SAT.1 Online Department together with the duty press manager of SAT.1 and thus among its founding members
Talks given
Talks at various small-scale events on the following subjects:
+Cross Media in the Daily Life of TV and the Internet
+Internet Advertising for Small and Medium-Sized Businesses
+Basic Features of Cross-Media Selling
2000 Internet World Berlin
+Subject: Special Forms of Online Advertising
2001 Online Marketing Düsseldorf
+Subject: International Online Media Planning
2002 Media Forum North Rhine Westphalia
+Subject: The Limits of Marketing through Online Advertising
University education
From April 1992: Business Management at Philipps University, Marburg
April 1994: Changed to Free University of Berlin
Summer 1997: Master degree in Business Administration
Subjects covered:
+Marketing
+Organisation and HR management
+General business management
+Industrial psychology
Title of thesis (1997):
+TV and Internet – Is the Complement Becoming a Competitor?
Languages:
+German: native language
+English: fluent, able to use in negotiations
+French: some knowledge
