PERSONAL PROFILE:
Masters Degree with Honors in Business Administration with several years of international experience in marketing and business development.
Excellent interpersonal and communication skills. Native speaker of German and Turkish. Fluent in English and conversant in French. Reliable, highly motivated and thriving on challenges. Fast learner, extremely adaptable to new situations and working well under time constraints.
OBJECTIVE:
Achieving a managerial position in marketing and business development in a well developed establishment which will enable me to combine my communication and interpersonal skills with my previous work experience and background.
PROFESSIONAL EXPERIENCE& SKILLS:
2007 – 2008 SIEMENS MEDICAL SOLUTIONS,
ASIA PACIFIC HEADQUARTER, SINGAPORE
PROJECT MANAGER in the Marketing Development Team for Asia Pacific
Responsibilities: Introduced and implemented rollout of Market Transparency initiative “Schalke” in Asia Pacific.
• Completed successfully the roll out of the world wide market transparency initiative in the region
• Management of “market and segmentation” analyses
• Developed management recommendations and strategies in a country-basis to achieve better
market coverage and gain market share
• Conducted local training to sales force and business managers
• Interface between countries and headquarter in Germany
• Developed reporting system to leverage the usage of the installed base information
• Handling relations with advertising and PR agencies
2005 – 2007 SIEMENS MEDICAL SOLUTIONS,
ASIA PACIFIC HEADQUARTER, SINGAPORE
CUSTOMER CARE MANAGER in the AX Team for Asia Pacific
Responsibilities: Introduced and implemented rolloutof the Customer Care program “Life” in Asia Pacific for the AX product group in Asia Pacific.
• Implemented successfully local marketing strategies and sales support programmes in the
framework of Life the customer care program of Siemens Healthcare for the region
• Strategized, developed, and implemented trainings for customers through national education programs, international courses, user meetings and e-learning with official accreditation.
• Handled customer relations successfully and represented Siemens Healthcare during fairs&events and hospital visits
• Successfully conducted the first “Introductory Course in Interventional Cardiology” in
Asia in collaboration with the National University of Singapore in 2006. This training became essential part of the education environment for young cardiologist in the region. The interactive 2 days workshop is accredited with CME credits and now conducted twice a year. In this context responsible of the whole project including handeling the third party relation to catheder companies like Teruma and Cordis and vascular simulation system suppliers like Cathi and Memphis
• All marketing activities related to “product launch” process for Dyna CT, AXIOM ARTIS and
Magnet Navigation
• Fair & Event Organizations
• PR and advertising agency management including third party management with a proven
record in cost control and management
• Management of all customer events and direct marketing activity and creation of customer event programming for the first time especially in Australia, South Korea and ASEAN
2002 – 2003 Johnson&Johnson, Wuppertal, Germany
Worked part time in the Research and Development Department with the responsiblity to set up an european specification database for internal use.
2001 – 2003 AXA AG, Region Wuppertal II, Germany
Worked part time in the Marketing Department with the responsibilities acquisition of new insurance clients and scheduling existing customers.
2001 - 2002 Bergische University Wuppertal, Germany
Worked part time in the Deans Office with the responsibilities co-ordination of event and room planning, preparation of minutes and support for exchange students.
2000 Volkswagen Dogus Finans, Istanbul, Turkey
Internship
Marketing Department.
2000 Mercedes Benz A.S., Istanbul, Turkey
Internship
Marketing and Dealer Management.
EDUCATIONAL QUALIFICATIONS (grades range from 1.0 (best) to 6.0):
2004 University of Illinois at Chicago, Chicago, USA
Intensive language coursework.
2001 - 2004 Bergische Universitat Wuppertal, Germany
Department of Business Administration
Diplom Kauffrau (equivalent Masters degrees) in Business Administration.
Major Coursework: International Management and Business Development.
Overall grade: 2,1
2004 Master Thesis: Printing under Pressure- Innovations in the Publishing Industry. Grade: 1,3
1998 – 2001 Bergische Universitat Wuppertal, Germany Department of Business Administration
Vordiplom (equivalent to Bachelors degree) in Business Administration.
Overall grade: 2,8
1998 Leibniz Gymnasium, Essen, Germany.
Major Course: English and Geographic
1997 Imperial College, London, England
Successful completion of language coursework.
LANGUAGE & COMPUTER SKILLS:
Native speaker in German and Turkish
Fluent in English.
Conversant in French.
Proficient in MS Office, Adobe Photoshop and basic knowledge in MS Access and SAP R/3
PERSONAL DETAILS :
Born on May 19th 1978, Essen, Germany
Female, Single.
B Class Driving Licence
Personal interests include fotography, travelling, sailing, Asia
Member of Bergische Universitat Alumni Wtalumni . Member of International Women in Istanbul, coordinating the Travel Group and active member of the FotoGroup.
REFERENCES: Available on request .
