Sebastiano Mereu

Sebastiano Mereu

International Management BSc (Hons)

Social Media Manager

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  • 8050 Zurich
  • Switzerland

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Personal information

Professional experience

  • Employment status
    Employee

Educational background

  • Jan 2011
    Edinburgh Business School

    Marketing, Master of Science

    Business Strategies, Consumer Behaviour, Marketing Communication, Market Research, Services Marketing

  • Aug 2005 - May 2006
    Kansai Gaidai University

    Doing Business in Asia, Asian Studies Program

    Entrepreneurship in Japan, Strategic Management in Japan, Political Economies of East Asia, Purple Cow Marketing, Japanese Business Culture, Foreign Celebrities in Japan (Research Paper)

  • Oct 2004 - Oct 2007
    FHNW University of Applied Sciences Northwestern Switzerland

    International Management, Bachelor of Science (Hons.)

    Crowdsourcing, 'Purple Cow' Approach, The Long Tail, International Marketing, Global Business Strategies, International Business Administration.

  • Languages
    German (First language), English (Fluent), French (Good knowledge), Italian (First language), Japanese (Basic knowledge)

About me

I am the Social Media Manager for AKAD Business in Zurich, Switzerland. My main tasks are the strategic design and implementation of social media channels, as well as teaching the importance of social media to our students, my colleagues, and to our business partners. In addition, I write concepts for iPad and iPhone applications and run the projects until their completion. The AKAD brand is a renowned brand in the Swiss education landscape, and more than 100,000 students received their AKAD certificates, diplomas, and degrees since its formation in 1956.



Besides my position at AKAD Business, I run different blogs and a successful Youtube channel. My first full-scale writing attempt, a novel called «The November Sun: A novel about music, love, and social media», was self-published on Lulu.com (free PDF download here: http://bit.ly/gdSMZF). The fictional story is based on true stories from the lives of young interneters and makes many references to pop-culture.

Prior to joining AKAD in 2008, I worked for Apple Switzerland in Zurich as a Solution Consultant. Being an ambassador of the Apple brand in the greater Zurich-area, taught me how to communicate and interact with consumers and sales force in a fast-paced environment.

While in my last year of International Management studies at the University of Applied Sciences Northwestern Switzerland (FHNW), I was a project manager for Focus India and in charge for planning, organizing, and supervising the Focus India business seminar in Bangalore, Chennai, and Mumbai.

Prior to joining the Focus India team in 2006, I spent two semesters at Kansai Gaidai University in Japan and learned that social media and niche marketing are the key ingredients for any brand to succeed in our flat world. I hold a Bachelor of Science in International Management from the University of Applied Sciences Northwestern Switzerland and a diploma in Asian Studies from Kansai Gaidai Univerisity, Japan.

In my time off, I play bass and ukulele and share videos on my YouTube channel or study for my Master of Science in Marketing from the Edinburgh Business School.
 

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