Sibylle Hofele

Sibylle Hofele

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Medienpädagogin, M.A.
Group Head Campaign Management
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Sibylle Hofele's haves

Sibylle Hofele's wants

Sibylle Hofele's professional experience

  • 1 month
    04/2014 - present

    Group Head Campaign Management

    (The company name is only visible to logged-in members.)

  • 1 month
    04/2014 - present

    Group Head Campaign Management

    Cadreon - IPG Mediabrands

  • 1 year
    7 months
    09/2012 - 03/2014

    Senior Campaign Manager

    MAP – IPG Mediabrands

  • 2 years
    1 month
    03/2012 - 03/2014

    Senior Campaign Manager

    Cadreon - IPG Mediabrands

  • 1 year
    9 months
    06/2010 - 02/2012

    Account Manager

    AdJug GmbH

  • 1 year
    8 months
    10/2008 - 05/2010

    Manager IDG Online AdSolutions

    IDG Communications Media AG

  • 1 year
    9 months
    01/2007 - 09/2008

    Sales Service Manager

    IDG Business Media GmbH (COMPUTERWOCHE / CIO)

  • 10 months
    03/2006 - 12/2006

    Trainee Online Dialog Marketing und Affiliate Marketing

    webmiles GmbH (arvato/Bertelsmann)

  • 2 years
    7 months
    09/2003 - 03/2006

    Werkstudent eCommerce/Customer Service

    Verlagsgruppe Weltbild GmbH

  • 2 years
    8 months
    01/2001 - 08/2003


    PP Agentur für Events & Promotions GmbH

  • 2 months
    07/2001 - 08/2001

    Praktikantin Online-Redaktion

    Xonio GmbH (heutige CHIP Xonio Online GmbH)

  • 2 months
    08/2000 - 09/2000

    Assistenz im Marketing-Bereich

    Eheim GmbH & Co. KG

Sibylle Hofele's educational background

  • 09/2003 - 09/2005

    IHK Augsburg

    studienbegleitende IHK-Ausbildung Basiswissen Wirtschaft:

    EDV-Grundlagen (Windows, Word, Excel, Powerpoint, Access), BWL-Grundlagen, Mehoden-, Sozial- und Persönlichkeitskompetenz, Marketing, Vertrieb und Personalmanagement
  • 05/2000 - 11/2005

    Universität Augsburg

    Medienpädagogik, Psychologie, Werbepsychologie/Konsumforschung, M.A.

Languages spoken by Sibylle Hofele

  • German

    (First language)
  • English

  • Spanish

  • French

  • Italian

Sibylle Hofele's organisations

  • -

Sibylle Hofele's interests

Sibylle Hofele's portfolio

  • about me:

    I am a digital marketing professional with almost 8 years of experience in the digital market and campaign management, building campaign strategies, optimizing and analyzing performance- as well as branding-campaigns. With more than 5 years experience directly in ad operations working with different AdServers and plattforms (like e.g. DFP, DFA, Adition, OpenX and AdJug), I'm an expert in technichal setups with in depth knowledge in HTML, Javascript, CSS, Adobe Flash and PHP. For the last 2 years I've been focusing on the RTB market, testing several DSPs (like e.g. TURN, Tubemogul, StrikeAd, InviteMedia (DBM), Delta Projects, Admaxim) and DMPs. Additionally I've been settig up PMPs in direct communicaton with publishers and SSPs. Working in an international environment is something I also really enjoy.

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