Sophie Lam

Passionate about marketing with a particular focus and expertise towards B2B marketing, digital marketing and social media. I was instrumental in the customer acquisition strategy at Viadeo, one of Europe’s largest business social networks and was the first UK marketing hire at BrightTALK (Sunday Times Top 100 tech company) where I was responsible for building a B2B audience for a variety of sectors including finance, technology, marketing, legal and healthcare. I am currently driving the marketing strategy for Asite, an established SaaS service provider in the UK for its international growth plans.

With a hand’s on approach, I have motivated and driven teams to achieve organisational objectives. During my time at Reed in Partnership, I was awarded top performer of the year nationally at in 2005. I have experience in both large organisations and within a start up environment.