Steffen Hück
Dipl.-Kfm.
Director of Innovation(The company name is only visible to registered members)
- 65191 Wiesbaden
- Germany
Personal information
- Wants
- Kunden, Customers, Projekte, Projects, Kooperation, Cooperation, Austausch, Vortragsmöglichkeiten, Speaking Opportunities _______________________________________________________________________________________, Netnography, Social Media Research and Marketing, Online Community Research, Innovation Research, Innovation Management, Open Innovation, Co-Creation, Crowd Sourcing, Marktforschung, Market Research, Lead User, Kundenintegration, Customer Integration
- Haves
- Praktikum, Internship, Erfahrungen und Knowhow, Experience and Knowhow, Vorträge, Speaking Opportunities in, _________________________________________________________________________________________, Netnography, Social Media Research and Marketing, Online Community Research, Innovation Research, Innovation Management, Open Innovation, Co-Creation, Crowd Sourcing, Marktforschung, Market Research, Lead User, Kundenintegration, Customer Integration
- Interests
- Innovation, Marketing, Market Research, Netnography, Social Media, Asia and China, Basketball, Movies
- Organizations
- Marketing-Club München, Arbeitsgemeinschaft Social Media, berater e.V., JCNetwork
- Groups
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Professional experience
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May 2011
- present
(1 year, 1 month)
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(The company name is only visible to registered members)
Industry: Management Consulting
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May 2011
- present
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Jan 2011
- present
(1 year, 5 months)
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Senior Project Manager Innovation Research
Industry: Consulting
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Jan 2011
- present
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Nov 2010
- present
(1 year, 7 months)
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Hochschule für Technik und Wirtschaft Dresden
Industry: Academia
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Nov 2010
- present
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- 2008 - present
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Member of the advisory committee
Arbeitsgemeinschaft Social Media (Social Media Association), http://www.ag-sm.de
Industry: Others
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- to present
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berater e.V. - student consultancy, http://www.berater-mainz.de
Industry: Management Consulting
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Jan 2009
- Dec 2010
(2 years)
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Project Manager Innovation Research Lab
Industry: Market Research, Innovation Management, open Innovation, Customer Integration, Netnography Research
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Jan 2009
- Dec 2010
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Feb 2007
- Dec 2008
(1 year, 11 months)
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Industry: Consulting
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Feb 2007
- Dec 2008
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Industry: Automotive
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Marketing Consulting & Market Research
2hm & Associates GmbH, http://www.2hm.de
Industry: Market Research
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CT Consult GmbH, http://www.conteam.de
Industry: Consulting
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Head (CFO), Project Manager Consulting & Market Research
berater e.V., http://www.berater-mainz.de
Industry: Consulting
- Employment status
- Employee
Educational background
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Johannes Gutenberg-University Mainz (Germany)
Business Administration, Diplom-Kaufmann
Marketing Production Management
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Dongbei University of Finance & Economics Dalian (China)
Business Administration & Economics
- Languages
- German (First language), English (Fluent), Chinese (Basic knowledge), French (Basic knowledge)
About me
Fascinated by the combination of the two areas "Social Media
& Online Communities" with "Open Innovation & Co-Creation".
I am Director of Innovation at the Social Media Consultancy 90:10 Group.
I am responsible for growing the Innovation practice and developing a
strategic Co-Creation offering, powered by Social Media. Working
globally within the group I am located in Germany.
Besides I am member of the advisory committee of the German Social Media Association “Arbeitsgemeinschaft Social Media” (http://ag-sm.de/).
I am a regular speaker at research and innovation conferences. My paper “Netnography Research - Community Insights in the Cosmetics
Industry” was nominated as best paper of the ESOMAR Consumer Insights
conference 2009.
To spread the word about Netnography I organised the first
barcamp on Netnography (www.netnocamp.de).
Specialties
- Open Innovation & Co-Creation
- Innovation Research & Consulting
- Marketing & Product Management
- Social Media Research & Consulting
- Netnography
- Lead User Method
- Crowdsourcing
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