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Stephen McCarney

BA, International Relations

President and CEO

(The company name is only visible to registered members)

Potomac Falls, VA
United States

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Personal information

Haves

Edit Marketing Strategy, Branding, Internal Communications, External Communications, Media Relations, Public Relations, Business Strategy, Marketing Plans, Business Development, US Corporate Connections, Corporate Communications, IT Expertise, Government Contracting Expertise, Merger and Acquisition Expertise, Online and Offline Marketing Expertise, Internet Marketing, SEO/SEM Expertise
Wants

Edit Global networking, Business partnerships, Global business clients, Share best practices
Interests

Edit Business ventures, Business growth, global business expansion, marketing strategy, communications strategy, US government, US military, Defense market, government contracting
Organizations

Edit American Marketing Association, Center for Exhibition Industry Research
Groups

Professional experience

to present

(Only visible to registered members)
Jul 2007 - Nov 2008
(1 year, 5 months)

Acting Director, Marketing Communications

Serco Inc., http://www.serco-na.com

Industry: Information Technology & Services, Managed services, Human Capital Management, Engineering & Logistics, IT & Professional Services
Mar 2005 - Jul 2007
(2 years, 5 months)

Senior Marketing Manager

ENC Marketing & Communications, Inc., http://www.encmarketing.com

Industry: Marketing & Advertising, IT, Healthcare, Government, Military
Dec 2001 - Mar 2005
(3 years, 4 months)

Senior Marketing Manager

NISH, http://www.nish.org

Industry: Non-Profit Organization, Services, Government, Military
Mar 1999 - Dec 2001
(2 years, 10 months)

Marketing Communications Manager

U.S. Inspect, Inc., http://www.usinspect.com

Industry: Real Estate
Sep 1995 - Mar 1999
(3 years, 7 months)

Program Associate

Council on Foundations, inc., http://www.cof.org

Industry: Non-Profit Organization, Corporate grantmaking, Corporate giving

Educational background

Mar 1991 - Aug 1995

George Washington University
International Relations, BA

International business International marketing Economics (minor)

Languages

English

About me

Steve McCarney applies extensive marketing and public relations expertise to helping small, medium, and large organizations expand their market exposure, increase market share, and grow their bottom line.

From small start-up operations to global Fortune 500 companies, McCarney’s marketing and public relations experience spans across national and international borders. He has directed the marketing and public relations efforts for nationally-renowned companies, and managed global marketing communications accounts for Fortune 500 companies with operations in North America, Europe, Middle East, Africa, and Asia-Pacific.

McCarney has proven expertise in strategic consulting, marketing communications planning, public and media relations, advertising, messaging and positioning, media buying, trade show planning and execution, market research and competitive analysis, website development, online and offline advertising/marketing, SEO/SEM, direct mail and e-mail campaigns, guerilla marketing campaigns, and more for companies small and large.

He holds a Bachelor of Arts degree in International Relations from the George Washington University in Washington, DC.

Career highlights include:

- Directed the global marketing and communications turnaround of a mid-sized UK-based company and aligned the communications of its North American business operations to help achieve more than 30% revenue growth.

- Directed the marketing communications strategy for a revolutionary alliance of technology goliaths--Microsoft, Cisco, EMC, and others--to introduce a secure information-sharing solution to the global market.

- Designed and implemented the internal and external marketing communications strategy for the integration of a $500M merger and acquisition into a $1.3B combined entity of more than 11,500 employees

- Developed and managed a $3.6M marketing and media plan for one of the world’s largest enterprise software companies, yielding more than 25x ROI

- Orchestrated the marketing and public relations efforts that enabled a medium-sized company to be recognized as the industry’s #1 real estate services company in the United States

Visit

http://www.stevemccarney.com to view my background, and sample portfolio.

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