Sven Wetzel
Angestellt, Head of Customer Experience Governance, Volkswagen AG
Wolfsburg, Deutschland
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Werdegang
Berufserfahrung von Sven Wetzel
Customer Experience Management, Volkswagen AG. Leading establishment and implementation of CX Governance within Volkswagen brand: Standards and processes, tools and methods, CX-KPIs and (customer) data/insights. Establishment and management of VW brand's board committee customer (Vorstandsausschuss Customer).
1 Jahr und 3 Monate, Apr. 2020 - Juni 2021
Head of ŠKODA AUTO DigiLab China
Volkswagen Group China
2 Jahre und 3 Monate, Jan. 2018 - März 2020
Head of Digital Transformation
Volkswagen Group China
New Digital Business & Mobility Services, ŠKODA China (ŠKODA AUTO DigiLab China). Leading transformation and extension of ŠKODA’s core business with new digital business and mobility concepts. Managing development, evaluation, and in-market piloting of ideas.
2 Jahre und 7 Monate, Juni 2015 - Dez. 2017
Senior Manager Brand Experience
Volkswagen Group China
Brand Strategy & Management, ŠKODA China. Leading online, mobile and social brand communication strategies and activities. Monitoring of digital brand strategy implementation and brand performance in strong alignment with SAIC ŠKODA.
4 Jahre und 3 Monate, März 2011 - Mai 2015
Head of Digital Marketing
Hyundai Motor Europe GmbH
Sales and Marketing, Hyundai Motor Europe. Leading digital, social and CRM strategies and activities. Coordination of and alignment with 28 European subsidiaries and distributors.
8 Monate, Juli 2010 - Feb. 2011
Account Supervisor
Razorfish GmbH (Neue Digitale / Razorfish)
3 Jahre und 5 Monate, Feb. 2007 - Juni 2010
Senior Account Manager
MRM Worldwide GmbH (McCann-Erickson Worldgroup)
2 Jahre, Feb. 2005 - Jan. 2007
Account Manager
Springer & Jacoby Werbeagentur GmbH
1 Jahr und 11 Monate, Nov. 2002 - Sep. 2004
Project Manager (BA-Student)
etage3 . kommunikation + design GmbH
1 Jahr und 11 Monate, Dez. 2000 - Okt. 2002
Project Manager (from 2001 BA-Student)
CDC Communications & Design Consultancy GmbH
1 Jahr und 2 Monate, Okt. 1999 - Nov. 2000
Freelancer
Designbüro Mesch
Ausbildung von Sven Wetzel
3 Jahre, Okt. 2001 - Sep. 2004
Business Administration (Media and Communications)
University of Cooperative Education Ravensburg (Duale Hochschule BW)
Marketing and Marketing-Communication
Sprachen
Deutsch
Muttersprache
Englisch
Fließend