Prof. Dr. Thorsten Hennig-Thurau

Dr. Thorsten Hennig-Thurau is Professor of Marketing and Media Research at the faculty of media at Bauhaus-University of Weimar and Research Professor of Marketing at Cass Business School, City University, London. He also serves as the Director of the Department of Film Economics of the Bauhaus Film-Institute at Bauhaus-University. Professor Hennig-Thurau has published several articles on marketing-related issues in the discipline`s leading international journals, including the Journal of Marketing (in which he has authored three articles in 2006 and 2007), the Journal of the Academy of Marketing Science, the Journal of Service Research, Marketing Letters, the International Journal of Electronic Commerce, the Journal of Interactive Marketing, Psychology & Marketing, and the Journal of Consumer Affairs. He has authored three books and is co-editor of the monograph "Relationship Marketing" which has been translated into the Chinese language.
 
Professor Hennig-Thurau is a proud member of the editoral board of the Journal of Service Research, the International Journal of Electronic Commerce, and the International Journal of Service Industry Management, as well as AMA's Academic Resource Center area editor for movie marketing. In addition, he regulary serves as reviewer for, among others, the Journal of Marketing and Marketing Science. Professor Hennig-Thurau has won a total of ten international best paper awards, including the Overall Best Paper Award of the AMA Summer Educators' Conference 2005 and the prestigious "JSR Excellence in Service Research" Award in 2002. In November 2007, he was honored by the DeSantis Center for Motion Picture Industry Studies of Florida Atlantic University by being the first German scholar to be awarded as INTERNATIONAL FELLOW of the center for his contributions to motion picture industry studies.
 
Professor Hennig-Thurau´s work has been cited by or the topic of press articles in leading German and international newspapers, trade/business magazines, and business websites. Such outlets include the Financial Times, The Hollywood Reporter , Screen International, as well as Frankfurter Allgemeine Zeitung, Tages-Anzeiger, Die Zeit, Frankfurter Rundschau and Die Welt. He regularly speaks at business events and conferences and consults several media companies.