Prof. Dr. Thorsten Hennig-Thurau

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Prof. Dr. Thorsten Hennig-Thurau

Professor of Marketing

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  • 48143 Münster
  • Germany

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Personal information

Professional experience (11 years, 10 months)

  • Employment status
    Employee

Educational background

  • Languages
    English

About me

Dr. Thorsten Hennig-Thurau is Professor of Marketing and Chair of the Department of Marketing and Media Research at the Westfälische Wilhelms-University of Muenster and a Research Professor of Marketing at Cass Business School, City University of London.
 
Professor Hennig-Thurau's work focuses on media marketing and management and services marketing and management. Professor Hennig-Thurau was ranked as one of the Top 1% business administration scholars in Germany, Austria, and Switzerland by the German business magazine Handelsblatt in 2009, taking rank 15 out of 2,100 scholars. When only leading international journal publications are considered, Professor Hennig-Thurau is ranked second of all business administration scholars. A ranking of the American Marketing Association lists him as one of the five most productive marketing scholars in Germany and among the most productive 200 marketing scholars worldwide between 2000 and 2007.
 
Professor Hennig-Thurau has published several articles on marketing-related issues in the discipline`s leading international journals, including the Journal of Marketing (in which he has authored five articles since 2006), Academy of Management Journal, the Journal of the Academy of Marketing Science, the Journal of Service Research, Marketing Letters, the International Journal of Electronic Commerce, the Journal of Interactive Marketing, Psychology & Marketing, and the Journal of Consumer Affairs. His articles have also appeared in top-ranked German marketing and business-adminstration journals such as Zeitschrift für betriebswirtschaftliche Forschung, Die Betriebswirtschaft,Zeitschrift für Betriebswirtschaft und Marketing ZFP. He has authored three books and is co-editor of the monograph "Relationship Marketing " which has been translated into Chinese. His major contributions to academia include the creation and continuing editorship of VHB-JOURQUAL, the official journal ranking of the German Association for Business research (VHB), which has become the most influential ranking of business journals' scientific quality in German-speaking countries since its inaugural edition in 2003.
 
Professor Hennig-Thurau is a proud member of the editoral board of, among others, the Journal of Service Research and the International Journal of Electronic Commerce, as well as AMA's Academic Resource Center area editor for movie marketing. In addition, he regulary serves as reviewer for, among others, the Journal of Marketing andMarketing Science. Professor Hennig-Thurau has won more than ten international best article and best paper awards, including the Overall Best Paper Award of the AMA Summer Educators' Conference and the prestigious "JSR Excellence in Service Research" Award. In November 2007, he was awarded as INTERNATIONALFELLOW by the DeSantis Center for Motion Picture Industry Studies of Florida Atlantic University, being the first European scholar to receive this honor. From 2010-2012, he will be the first member of the Academic Council of the American Marketing Association from outside North-America.
 
Professor Hennig-Thurau´s work has been cited by or the topic of press articles in leading international and German newspapers, trade/business magazines, and business websites. Such outlets include the Financial Times, The Guardian, The Independent, The Hollywood Reporter, Screen International, as well as Frankfurter Allgemeine Zeitung,Tages-Anzeiger, Die Zeit, Frankfurter Rundschau and Die Welt (a full-text media coverage archive can be found here ). He regularly speaks at business events and conferences and consults several media companies.
 

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