Thorsten Papkalla

I’m a Berlin native with Scottish diploma working tech PR in Silicon Valley. I enjoy the creative, fast-paced agency environment that challenges me every day anew while allowing me to push the boundaries of traditional PR and take a leap with new approaches.
 
I have a real passion for technology with a hands-on background in software QA testing for Vivendi Universal and hardware beta testing for 3Com. A native speaker, I’m fluent in written and spoken German. I specialize in product reviews and international speaking programs for my clients.
 
It is a very exciting time to work in tech PR. As the traditional rule book loses its context, messages become conversations and the media are ever hungry for rich media content.
 
Closely following all things Web 2.0, I help my clients engage with the Blogosphere and Social Networks. For Hoffman, I’m heading up the development of a new services portfolio addressing this changed media landscape. In that, I work closely together with our in-house broadcast practice, editorial services, graphic design and IT departments.