UMberto Luciani

I manage the marketing&communication and the event&PR lectures. I build up the plans of the lectures with my team, I choose the teachers and follow up with them to aim the best programs for the students. I manage partneships with companies to build up special projects.

teaching "evolution marketing & social media"

web 2.0 communication lecture, at il Sole 24 ore - master in marketing management at Università di Parma

World's running fast. everything changes faster. targets are on the move, are you able to aim them? we are. we are Morpheus, a un-agency of un-conventional communication. choose the red pill and enter the wonderland. be part of the righteous online/offline circle. There are geeks who throw inexplicable messages, and managers who don't know how to decode them. we are the translators.

Mondadori is the hugest Italian publisher. I manage the main male magazine website, with the mission to build up an unique and horizontal web platform. I do manage the whole p&l, and these are my duties: -build up the team, meaning technical, marketing, content and PR. -managing the build up and the implementation of the website’s contents. -plan the PR & Communication strategy, to seed the hype, using all the media, both online and offline, exploiting the synergic potential of the whole editorial group.

I managed the start up of the main worldwide Social Network in its Italian subsidiary. MySpace has 170 millions registered users in the world. The contents are mostly related with music, video, cinema, blogs, design, but not only –and we are free to launch local appealing new contents. My duties are: -build up the marketing, content and PR staff – so far, I manage 7 people. -manage the build up and the development of the local contents of the site. -plan the PR strategy, to let the hype grow up, using eve

In a medium size division (20 people) in such a huge company, I am marketing and communication responsible for pc games and Xbox videogames & console (Sony PlayStation2 and Nintendo GameCube competitor). My report is the Country Manager. -Be responsible of the forecasting process, with the goal of + or – 5% accuracy. -Be responsible for the games budgeting process. -Working with central manufacture and EMEA/CSE mktg to guarantee product availability and the right amount of allocation in case of shortages.

Targets and product managing: -as Marketing Manager: .mktg plans .market analysis .sales forecast .profit & loss and business plans .presentations to sales force .merchandising and advertising approval .media planning -as Promotion Manager: .relationship with main media (tv, radio p.d., press, festivals and fairs staff, live concerts promoters and national/international events) .high level relationship with famous artists and their management H.R. management: My office is made by: .1 product manager (i

-Product manager strategic marketing -Catalogue exploitation managing commercial campaigns (discounts, special price projects, mid/low price campaigns), tied with the sales office. -Product managing (p&l, packaging, format, artwork). -Advertising planning and creativity -sales stages with sales managers, on the territory -Co-marketing projects with other companies -especially wear-, new partners research. -Communication & Promotion Manager -Artistic promotion. -P.r. for Festivals and tv shows -Choice of

- Art Director -Radio broadcast: choice of programmers and creation of new formats - p.r. with record companies -Airplay managing -Dee Jay

The Insiders is a word of mouth (new media) specialized communication agency. It born in Benelux, and I lead the Italian startup, Leading the strategic commercial plan for developing new business in the country. My duties, as sales: cold calls to potential clients; follow up with meetings and presentations; monitoring of agreed campaigns; matching FY financial forecast. As mktg: users recruiting campaign, both online and offline; affiliation; seeding the buzz among media (bloggers, press).