Veronica Varela Velandia
M.Sc. Packaging, Design & Marketing. BA Industrial Designer
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Professional experience (4 years, 2 months)
(1 year, 1 month)
- May 2012 - present
- Nov 2011
- Apr 2011 - Nov 2011
- Apr 2011
- Nov 2010 - Apr 2011
- Jul 2008
- Aug 2007 - Jul 2008
- Apr 2007
- Sep 2006 - Apr 2007
- Aug 2006
- May 2006 - Aug 2006
- Mar 2009 - Feb 2012
- Jan 2001 - Feb 2006
Her +7-years academic background in packaging and industrial design includes a B.A in Industrial Design with major in Packaging Design, and an M.Sc. in Packaging, Design & Marketing from the Media University in Stuttgart, Germany, with a Colfuturo-DAAD scholarship (Colombia-Germany).
She is particularly interested in positions where she can apply her marketing, packaging design and industrial design skills to dynamic and innovative packaging projects. For this reason, she undertook an intership at Beiersdorf AG (Nivea) and wrote her master thesis in close collaboration with the packaging development and design management departments of the same company. Furthermore, she is currently working at Nestlé as Packaging Manager - Design in the Product and Technology Center in Singen, Germany.
These academic and professional experiences gives her understanding of not only the importance of packaging as brand-building, communication and marketing tool but also of NPD, packaging design and production processes. Moreover, she developed strong skills in project management, consumer centric packaging design and cross-functional teamwork with e.g. marketing, consumer insight, product development and manufacturing departments.
Fluent in Spanish, German and English and highly adaptable in international environments, she has a well-balanced combination of creative design and technical capabilities.