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YUSUF ZIYA

ISTANBUL UNIVERSITESI

EXECUTIVE DIRECTOR

(Şirket adı sadece kayıtlı üyeler tarafından görülebilmektedir)

34860 ISTANBUL
Türkiye

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Kişisel Bilgilerim

Arıyorum

Getting back in touch, career opportunities, consulting offers, new ventures, job inquiries, expertise requests, business deals and reference requests
Sunuyorum

Highly motivated professional with over sixteen years of hands-on management and consultancy experience focusing mostly on start-up businesses in Market Research sector. Strengths include strategic thinking, result & process orientation, motivation management, cross group collaboration, passion for technology and high customer focus
İlgi Alanlarım

I enjoy different cuisines, Italian, Chinese and Mexican, Travelling, meeting new people from different cultures, reading, movies, snorkelling, new tech, computers, community theater, digital photography
Organizasyonlar

Worldwide Management Consultants, TUBISAD, ESOMAR
Gruplar

İş Deneyimlerim (14 yıl, 5 ay)

03/2005 - bugün
(7 yıl, 3 ay)

(Yalnızca kayıtlı üyeler tarafından görülebilir)
02/2002 - 02/2005
(3 yıl, 1 ay)

RESEARCH EXECUTIVE

SELASTURKIYE, http://www.selasturkiye.com

Sektör: Pazar Araştırması
01/1998 - 01/2002
(4 yıl, 1 ay)

CONSULTANT

SELAS, http://www.selas.biz

Sektör: Pazar Araştırması

İşyerindeki statü

Yönetici

Eğitim Bilgilerim

09/1989 - 06/1993

ISTANBUL UNIVERSITESI
ECONOMICS

Diller

İngilizce (Akıcı), Almanca (İyi), Türkçe

Hakkımda

Research Executive, Executive Director
I am highly motivated professional with over sixteen years of hands-on management and consultancy experience focusing mostly on start-up businesses in Market Research sector.
Strengths include strategic thinking, result & process orientation, motivation management, cross group collaboration, passion for technology and high customer focus

The major contact in understanding the Market Research needs of different Customer-departments, Communicating with field-agencies to convey company’s Market Research needs, Planning and coordinating research studies, control and designing research questionnaires, Overseeing the overall research process and serving as the key contact point in communication with the field-agencies
Planning and coordinating research studies, making strategic plans, making comments on the survey reports. Competitive analysis, financing, franchising, mergers and acquisition

Client relations, collecting data, analysing & reporting, making presentations
Strategic Consulting, including business plan & sales strategy development
I have got many interviews of different kinds of research models in 9 different markets in business magazines like Power, Economist, Capital, etc.
I have also taken part in international reports of companies like Merrill Lynch as an consultant.

I worked as Market research specialist Database and Field manager. Launching tailor-made researches for specific purposes, Releasing periodicals. Preparing industry and company reports

PERSONAL SKILLS:
A strong communicator and effective implementor of change and customer focus. A clear strategic insight and strong implementation skills and track record. Channel developer, negotiator and sales strategist.

Specialties

Executive Level Multinational and Local Business Experience in Market Research,
• Strategic Planning and Leadership,
• Customer Satisfaction,
•Strong Marketing Research Experience in coordination of qualitative, quantitative and internet research projects, i.e. focus groups, in-depth interviews, CATI, face-to-face survey, on-line research, communicating with clients and media, presentations of results
• Organizational Design and Development
• Crisis Management and Competitive analysis

REFERENCES

APPLE-BILKOM MODUL: For BILKOM / KOÇ BILGI GRUBU
ATU /CUSTOMER SATISFACTION: For ATU-TEPE AKFEN
AYDINLI / AYDINLI GROUP PERCEPTION AND SATISFACTION SURVEY: For AYDINLI HAZIR GIYIM SANAYI TICARET A.Ş.
AYDINLI / Pierre Cardin-Cacharel-U.S. Polo Assn .- BECON / BRAND PERCEPTION SURVEY: For AYDINLI HAZIR GIYIM SANAYI TICARET A.Ş.
AYDINLI / Pierre Cardin-Cacharel-U.S. Polo Assn .- BECON / EMPLOYEE SATISFACTION SURVEY: For AYDINLI HAZIR GIYIM SANAYI TICARET A.Ş.
AYDINLI / Pierre Cardin-Cacharel-U.S. Polo Assn .- BECON / CORPORATE REPUTATION SURVEY: For AYDINLI HAZIR GIYIM SANAYI TICARET A.Ş.
B2B B2C MODUL SURVEY KOC.NET MODUL: For KOC.NET/KOC HOLDING
BATMAN CITY PROFILE MARKET - POTENTIAL EVALUATION / FEASIBILITY STUDIES: For INTERNATIONAL CAPITAL GROUP
BAŞAK HAYAT / CONTROL SURVEY: For BAŞAK HAYAT
BELDEYAMA / MOPED SERVICES VALUATION & STORE AUDIT: For KOC HOLDING/ BELDEYAMA
BELDEYAMA / YBR 125 CUSTOMER SATISFACTION-CATI: For KOC HOLDING / BELDEYAMA
BILETIX MEMBERSHIP SURVEY: For BILETIX/KOC HOLDING
VENUE SURVEY (CONJOINT): For BILETIX BILET DAĞITIM VE BASIM TICARET A.Ş.
BKM / FAMILY ENTERTAINMENT SURVEY: For BEŞIKTAŞ KÜLTÜR MERKEZI A.Ş
BKM / NEŞELİ HAYAT PERCEPTION SURVEY: For BEŞIKTAŞ KÜLTÜR MERKEZI A.Ş
BOOKINTURKEY MODUL: For BOOKINTURKEY / ARTGRUP
BRAND IMAGE SURVEY: For KOTON
BRAND IMAGE SURVEY: For VESTEL/ZORLU HOLDING/VEEZY
BRAND POSITIONING SURVEY: For KOTON
BRAND POSITIONING SURVEY: For VESTEL/ZORLU HOLDING/VEEZY
BRISA / TR- PROFILE OMNITURK SURVEY: For BRISA/SABANCI HOLDING
BILETIX MODUL: For BILETIX / ARTGRUP
CALLUS / MYSTERY CALLER SURVEY: For CALLUS BILGI ve ILETIŞIM HIZMETLERI A.Ş
COLLIERS RESCO CATALCA POTENTIAL EVALUATION / FEASIBILITY STUDIES: For COLLIERS RESCO

COLLIERS RESCO MANISA POTENTIAL EVALUATION / FEASIBILITY STUDIES: For COLLIERS RESCO
COLLIERS RESCO GAZIOSMANPASA POTENTIAL EVALUATION / FEASIBILITY STUDIES: For COLLIERS RESCO
COLLIERS RESCO KOZYATAGI/ ATASEHIR POTENTIAL EVALUATION / FEASIBILITY STUDIES: For COLLIERS TURKEY
COLLIERS TURKEY IZMIR/ BAYRAKLI POTENTIAL EVALUATION / FEASIBILITY STUDIES: For COLLIERS TURKEY
COLLIERS TURKEY SISLI/ BOMONTI POTENTIAL EVALUATION / FEASIBILITY STUDIES: For COLLIERS RESCO
COLLIERS TURKEY HALIC/ SUTLUCE POTENTIAL EVALUATION / FEASIBILITY STUDIES: For COLLIERS TURKEY
COMPETITIVE ANALYSIS: For ÇALIK HOLDING
COMPUTER USER & POTENTIAL PROFILE MARKET - POTENTIAL EVALUATION / FEASIBILITYSTUDIES: For ASNA HOLDING
CONTINENTAL - OLTAS / PERCEPTION STUDY CUSTOMER SATISFACTION SURVEY: For CONTINENTAL OLTAS/ KOC HOLDING
CORDAS /CORLU - DATABASE MARKET - POTENTIAL EVALUATION / FEASIBILITY STUDIES: For CORDAS / ARSAN
MEDIABUS OMNIBUS: For ARTOS
CUSTOMER / TARGET CUSTOMER ESTABLISHMENT: For A GROUP OF "SMBE" IN IZMIT
CUSTOMER PROFILE SURVEY: For KOTON
CUSTOMER PROFILE SURVEY / POTENTIAL-CATI SURVEY: For VESTEL/ZORLU HOLDING/VEEZY
CUSTOMER SATISFACTION & PROFILE SURVEY: For FLORMAR / ARES
CUSTOMER SATISFACTION SURVEY: For KOTON

CUSTOMER SATISFACTION SURVEY: For VESTEL/ZORLU HOLDING/VEEZY
DINAMIK1 SIGORTA / CUSTOMER PROFILE SURVEY: For DINAMIK1 SIGORTA
DOGAN ONLINE DATA ANALYSIS: For DOL-E-KOLAY.NET
DOGAN TELEKOM / ARAKART TEST SURVEY: For DOGAN HOLDING /DOGAN TELEKOM
DOGANTELEKOM /ICT-UMTH OMNIBUS: For DOGAN HOLDING/ DOGAN TELEKOM
E-KOLAY.NET / ADSL CATI: For DOGAN HOLDING / E-KOLAY.NET (DOL)

E-KOLAY.NET / INTERNET USER PROFILE- CATI: For DOGAN HOLDING / E-KOLAY.NET(DOL)
E-KOLAY.NET /USER PROFILE-CATI: For DOGAN HOLDING / E-KOLAY.NET (DOL)
ELECTRICAL UNDERBLANKET-USING HABITS MARKET - POTENTIAL EVALUATION / FEASIBILITY STUDIES: For MELSAN LTD.
ENTEK - DATABASE MARKET - POTENTIAL EVALUATION / FEASIBILITY STUDIES: For KOÇ HOLDING
EPOS BEYKOZ/ BEYKOZ KUNDURA FABRIKASI POTENTIAL EVALUATION / FEASIBILITY STUDIES: For EPOS GAYRIMENKUL DANIŞMANLIK ve DEĞERLEME A.Ş.
EPOS KAVACIK/ OTAGTEPE POTENTIAL EVALUATION / FEASIBILITY STUDIES: For EPOS GAYRIMENKUL DANIŞMANLIK ve DEĞERLEME A.Ş.
EPOS BURSA/ YASEMINPARK POTENTIAL EVALUATION / FEASIBILITY STUDIES: For EPOS GAYRIMENKUL DANIŞMANLIK ve DEĞERLEME A.Ş.
EPOS BUYUKCEKMECE POTENTIAL EVALUATION / FEASIBILITY STUDIES: For EPOS GAYRIMENKUL DANIŞMANLIK ve DEĞERLEME A.Ş.
EPOS INANLAR INSAAT PERCEPTION SURVEY: For EPOS GAYRIMENKUL DANIŞMANLIK A.Ş.
EPOS IZMIR/BAYRAKLI POTENTIAL EVALUATION / FEASIBILITY STUDIES: For EPOS GAYRIMENKUL DANIŞMANLIK ve DEĞERLEME A.Ş.
EPOS KARTAL POTENTIAL EVALUATION / FEASIBILITY STUDIES: For EPOS GAYRIMENKUL DANIŞMANLIK ve DEĞERLEME A.Ş.
ETI / TAKO SURVEY BRAND POSITIONING CUSTOMER PROFILE and MARKET ANALYSIS: For ETI A.Ş.
FASHION TV VIEWING HABITS MEASUREMENT: For MEDIA GROUP / KARACAN
FIYAPI ANADOLU- POTENTIAL EVALUATION / FEASIBILITY STUDIES: For FI YÖNETIM HIZMETLERI A.Ş.
FLORMAR / X PRODUCT TEST- QUALITATIVE: For ARES A.S.
FLORMAR USING HABITS MARKET - POTENTIAL EVALUATION / FEASIBILITY STUDIES: For ARES A.S.
GARAGE INSAAT ISTANBUL/ MERTER POTENTIAL EVALUATION / FEASIBILITY STUDIES: For GARAJ INŞAAT SAN. Ve TIC. A.Ş
GSM USER & POTENTIAL PROFILE MARKET - POTENTIAL EVALUATION / FEASIBILITYSTUDIES: For ASNA HOLDING
GUNES SIGORTA / ADHOC-F2F SURVEY: For GUNES SIGORTA
GUNES SIGORTA / CUSTOMER SATISFACTION & PROFILE SURVEY: For GUNES SIGORTA

GUZELBIRYER (BURSA) / CUSTOMER SATISFACTION & PROFILE SURVEY: For KORAY INŞAAT SANAYI VE TICARET A.Ş.
GUZELBIRYER (BURSA) / PERCEPTION STUDY: For KORAY INŞAAT SANAYI VE TICARET A.Ş.
GVZ MODUL: For GVZ/KOÇ BILGI GRUBU
HEMALHEMSAT.COM / INTERNET-OMNIBUS B2C MODUL: For DOGAN HOLDING / HEMALHEMSAT.COM
IDAS - CATI RECALL/ PERCEPTION STUDY: For IDAS
ILSAN HEXAL / PERCEPTION STUDY: For ZARAKOL/ ILSAN HEXAL
ILSAN HEXAL / X PRODUCT PROFILE STUDY: For ILSAN HEXAL
INDEX / SATISFACTION-CATI: For INDEX GROUP
INTEGRE / SECTOR OUTLOOK: For INTEGRE ELEKTRONIK
INTERNET MARKET ANALYSIS: For ASNA HOLDING
INTERNET OMNIBUS-B2C MODUL: For BILETIX BILET DAĞITIM VE BASIM TICARET A.Ş.
INTERNET OMNIBUS-B2C MODUL: For HEPSIBURADA.COM / D-MARKET ELEKTRONIK HIZMETLER VE TICARET A.Ş.
INTERNET OMNIBUS-B2C MODUL: For HEMALHEMSAT.COM / D-MARKET ELEKTRONIK HIZMETLER VE TICARET A.Ş.
INTERNET OMNIBUS-B2C MODUL: For KOÇNET HABERLEŞME TEKNOLOJI VE HIZMET A.Ş.
INTERNET OMNIBUS-B2C MODUL: For KOC SISTEM/KOC HOLDING
INTERNET USER PROFILE SURVEY: For INTERSECTION A.Ş.
ISECTION CONTENT ANALYSIS / SECTOR ANALYSIS: For INTERSECTION A.Ş.
KAMPUS REKLAM RECALL-CATI SURVEY: For KAMPUS REKLAM
KAMPUS REKLAM X PRODUCT TEST-CATI SURVEY: For KAMPUS REKLAM
KANGURUM MODUL: For KANGURUM/KOÇ BILGI GRUBU
KLM POSITIONING SURVEY: For KLM ROYAL DUTCH AIRWAYS
KOC SISTEM MODUL: For KOÇSISTEM BILGI VE ILETIŞIM HIZMETLERI A.Ş. /KOC HOLDING
KOC SISTEM CAWI-CUSTOMER SATISFACTION & PROFILE SURVEY: For KOÇSISTEM BILGI VE ILETIŞIM HIZMETLERI A.Ş. /KOC HOLDING

KOC SISTEM CAWI: For KOÇSISTEM BILGI VE ILETIŞIM HIZMETLERI A.Ş. /KOC HOLDING
KOCBANK/ CATI SURVEY: For KOCBANK
KOCNET-SES /B2C&B2B OMNIBUS: For KOC HOLDING/KOCNET
KOCNET-UMTH CATI SURVEY: For KOC HOLDING/KOCNET
KOÇ BILGI GRUBU MODUL: For KBG/KOÇ BILGI GRUBU
KORAY INSAAT (ANTALYA-ALANYA) / POTENTIAL EVALUATION / FEASIBILITY STUDIES: For KORAY INŞAAT SANAYI TICARET A.Ş.
MANAGEMENT PROFILE: For KOÇ UNIVERSITY
MARKET - POTENTIAL EVALUATION / FEASIBILITY STUDIES: For ASNA HOLDING
MARS ENTERTAINMENT / CINEBONUS CAWI -ONLINE SURVEY: For MARS SINEMA TURIZM VE SPORTIF TESIS IŞLETMECILIĞI A.Ş.
MARKET ANALYSIS AND FEASIBILITY STUDIES FOR A GERMAN INVESTCOMPANY: For ARTOS
MARKET PLANNING: For A GROUP OF "SMBE" IN IZMIT
MEDIA VIEWING HABITS PROJECT (TV-OMNIBUS) PARTICIPATING COMPANIES: 9.KANAL,BRAVO -TV, DISCOVERY CHANNEL - MEDIA GROUP, EYLIK - TV, KENT - TV, MMC, FASHIONTV - NICKELODEON - MEDIA GROUP, SUPER CHANNEL
MEDIA VIEWING HABITS PROJECT (DIGITURK TV-OMNIBUS) PARTICIPATING COMPANIES: CNNTURK (TV-OMNIBUS), FLASH TV, GENÇ TV MEDIA GROUP, HABERTURK (TV-OMNIBUS),KANAL - 7, KANAL D, MEDYA GRUBU (TV-OMNIBUS), NTV, NUMBERONE NR1 – MEDYA GRUBU, SAMANYOLU TV
MEGAVIZYON / PROFILER-OMNIBUS: For MEGAVIZYON
MERFEN - NOVARTIS / SLOGAN TEST: For MAPLUSONE / NOVARTIS
MICROSOFT /PERCEPTION TEST: For MICROSOFT TURKEY
MICROSOFT /VIDEO RECORDINGS: For MICROSOFT TURKEY
MMC TV VIEWING HABITS MEASUREMENT: For MEDIA TEAM
MONITOR - TV SETS USER & POTENTIAL PROFILE MARKET - POTENTIAL EVALUATION/ FEASIBILITY STUDIES: For ASNA HOLDING
MULTI USAGE/OMNIBUS/INTERNET USER HABITS PROJECT PARTICIPATING COMPANIES: KANALD / DOGAN HOLDING, DOGAN ONLINE - E-KOLAY.NET/ DOGAN HOLDING, DOGUŞ HOLDING,EKONOMIST MAGAZINE ,GARANTI BANK, IXIR.NET, INTERSECTION A.Ş., NORTEL - NETAŞ,MEDYA GROUP / KARACAN, SUPERONLINE-SOL, SS FRANCHISE, TURK.NET-TNN/ SABANCI HOLDING, VESTELNET - VEEZY
Mc KINSEY / PROFILER-OMNIBUS: For Mc KINSEY

NATURA EVLERI (ESKISEHIR) / PERCEPTION STUDY: For KORAY INŞAAT SANAYI TICARET A.Ş.
NATURA EVLERI (ESKISEHIR) / POTENTIAL EVALUATION / FEASIBILITY STUDIES: For KORAY INŞAAT SANAYI TICARET A.Ş.
NATURAL GAS / ENERGY DATABASE GAZIANTEP / KAHRAMANMARAŞ / KAYSERI REGION: For STFA & OPET
NOVO NORDISK / DATABASE/CATI: For NOVO NORDISK
OMD CBU-CATI: For OMD OPTIMUM MEDIA DIRECTION
OMD COSMETICS-CATI: For OMD OPTIMUM MEDIA DIRECTION
OMD GSM-CATI: For OMD OPTIMUM MEDIA DIRECTION
OMD IDDIA-CATI: For OMD OPTIMUM MEDIA DIRECTION
POSITIONING SURVEY: For ÇALIK HOLDING
RADIO AND NEWSPAPERS (MEDIA-OMNIBUS) PARTICIPATING COMPANIES: MEDIA+, SS FRANCHISE, ASNA HOLDING, INTERSECTION A.Ş.
RADIO LISTENING HABITS PROJECT (RADIO-OMNIBUS) PARTICIPATING COMPANIES:BURÇ FM (RADIO-OMNIBUS), ENERGY FM (RADIO-OMNIBUS), KISS FM (RADIO-OMNIBUS),NUMBERONE FM (RADIO-OMNIBUS), RADYOKENT (RADIO-OMNIBUS), RADYO KLAS (RADIO-OMNIBUS), RADYO MEGA (RADIO-OMNIBUS),RADYO POP (RADIO-OMNIBUS), RADYO STOP (RADIO-OMNIBUS), RADYO D(RADIO-OMNIBUS), RADYO 99 (RADIO-OMNIBUS), RADYO 2019 (RADIO-OMNIBUS),STAR FM, TGRT FM / IHLAS HOLDING (RADIO-OMNIBUS)
RADYO MEGA / STAR FM / RADYO STOP: For MEDIA TEAM
SERVICES VALUATION & STORE AUDIT: For DOĞUŞ HOLDING
SERVICES VALUATION & STORE AUDIT: For FATOŞ TRIKO
SILIVRI DATABASE SURVEY: For VAILLANT ISI SANAYI VE TICARET LTD.ŞTI.
SKF TURK / PERCEPTION STUDY: For SKF TURK
SKFTURK /CUSTOMER SATISFACTION-METROPOL: For SKFTURK
STANDART YAY / GERMANY-FRANCE MARKET - POTENTIAL EVALUATION / FEASIBILITYSTUDIES: For STANDART YAY / KOSGEB
SUSEN METAL / SECTOR OUTLOOK: For SUSEN METAL
SUTAS / DATA ANALYSIS: For SUTAS
SIIRT CITY PROFILE MARKET-POTENTIAL EVALUATION / FEASIBILITY STUDIES: For ASNA HOLDING
SWISS OFFICES / CAGLAYAN POTENTIAL EVALUATION / FEASIBILITY STUDIES: For SWISS OFFICES IŞ MERKEZI IŞL. LTD

TAMEK / TAMEK LOYALTY SURVEY BRAND POSITIONING CUSTOMER PROFILE and MARKETANALYSIS: For TAMEK A.Ş.
TANSAŞ EXCLUSIVE /LEVENT
TEKNOMED / MICRO-CHIP TECHNOLOGIES HEALTH SECTOR OUTLOOK: For TEKNOMED
TELLCOM / A,B,C UMTH PERCEPTION TEST-CATI: For TURKCELL / TELLCOM ILETISIM
TELLCOM /ICT-UMTH OMNIBUS: For TURKCELL / TELLCOM ILETISIM
TSKB / CORPORATE REPUTATION SURVEY: For TÜRKIYE SINAI KALKINMA BANKASI A.Ş.
TUBISAD / BILGISAYARLI EGITIME DESTEK PERCEPTION TEST: For TUBISAD /MARJINAL / RAFINERI
VEKEM / TR- PROFILE SURVEY: For VEKEM TEXTILE
VIDEO RECORDINGS - SURVEY: For LEE WRANGLER
VIDEOJET BRANDY LOYALTY SURVEY: For VIDEOJET /DIA REKLAM AJANSI VE PROMOSYON SANAYI VE TICARET LTD.ŞTI.
VIEWER HABITS (TV): For MEDIA+ /ALICE BBDO GROUP
VOLVO/ CATI DATABASE UP-DATE SURVEY: For VOLVO
WHITE GOODS USER & POTENTIAL PROFILE MARKET - POTENTIAL EVALUATION / FEASIBILITYSTUDIES: For ASNA HOLDING
WOMEN - WORKER / FOCUS GROUP: For KOÇ UNIVERSITY
YENIBIRIS.COM / INTERNET-OMNIBUS B2C MODUL: For DOGAN HOLDING / YENIBIRINSAN KAYNAKLARI
YENIBIRIS.COM / SECTOR OUTLOOK: For DOGAN HOLDING / YENIBIRINSAN KAYNAKLARI
YENIBIRIS.COM / MONITORING: For DOGAN HOLDING / YENIBIRINSAN KAYNAKLARI
YENIBIRIS.COM AD-HOC/ PERCEPTION STUDY: For YENIBIR INSAN KAYNAKLARI AS.
YENIBIRISCOM /B2C OMNIBUS: For DOGAN HOLDING/YENIBIRIS.COM
YONGAPAN / CUSTOMER SATISFACTION-F2F: For HAYAT HOLDING / YONGAPAN
ZEPLIN HALL-TEST: For IXIR
ZYMAFLUOR - NOVARTIS: For MAPLUSONE / NOVARTIS

Reklam

Bağlantılar

ALPER KUL, Gürsel Yeğenoğlu, Erdal Yılmaz, Gözde Uslu

(Diğer bağlantılar sadece kayıtlı üyeler tarafından görülebilir)