Dr. Joachim Maier

Social Filmmaking for Organizational Development

Cinematic Consulting supports disruptive innovators with Social Filmmaking tools in their quest to ask the right questions, observe the world like anthropologists, network for novel ideas, and experiment to make things work. Convinced about the accuracy of Henry Mintzberg‘s advice to focus on the people on the ground, not outside experts, for ideas for real improvements.

Every cineaste knows: Movies convey and contain emotions, and leave you in the audience with a clear head. If a movie makes an impression, once it ends and the lights turn on, you know exactly what to do. In Organizational development (OD), learning is a characteristic of an adaptive organization. Film is the lingua franca of the social-media-generation.

Social Filmmaking for organizational development, the user-generated fabric of a movie in an organizational context, homes in as a reply upon the commonly neglected question: "what should we really adapt to and re-act upon".

The short answer is: One should act upon the stories that make up the living reality of all the people, whose job & passion it is to contribute to the reproduction of the focal system. By means of giving voice to the corporate crowd in strategic, transformative or educational processes all-alike.